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The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

Black 98"
QA98LS03HESXNZ

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The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)
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Highlights

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

Modern Frame Design with Built-in Solution

A timeless design, true to the essence of TV

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Art Mode

TV when it's on. Art when it's off.

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

Glare Free with QLED

Exceptional picture quality, unrivaled art quality

The Frame TV displays artwork as Samsung Vision AI Companion responds to voice commands, answering questions and showing 'Hampton Court Green' on screen.

Samsung Vision AI Companion

Ask your companion. Samsung Vision AI is here.

20 Years Global No. 1 TV Brand*

20 Years Global No. 1 TV Brand*

*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Trusted Brands New Zealand 2026 (TV & Home Entertainment)

Trusted Brands New Zealand 2026 (TV & Home Entertainment)

*For more information please visit https://www.trustedbrands.co.nz/#mostTrusted

Features

The answer to your artistic style1

*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis

Key features at a glance

Design

What makes art on The Frame look like real art?

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.2

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.3

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

Frame it your way

The Frame's magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezel is included in the box with The Frame 98".4

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.5

Art

How does The Frame create a personalised art gallery at home?

TV when it's on. Art when it's off.

Art Mode

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.6

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Explore curated streaming art for free

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.7

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

A global art gallery at home

Samsung Art Store

The Samsung Art Store offers over 5,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung’s art experts.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Where your artistic journey begins

Art Home

Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised art experience.8

Brightness Sensor

The Frame’s brightness sensor adjusts screen brightness and colour tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.9

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement — and powers off when you leave the room, conserving energy effortlessly.10

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 colour options in Art Mode. It's the perfect way to display all your best memories.11

Relive your favourite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life's memories. Rediscover your favourite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and colour consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.12

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas. 13

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. 14



How does Samsung Vision AI elevate your experience with The Frame?

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.15

Access subscription-free TV. Stream shows and movies you know and love.

Samsung TV Plus

Get access to subscription-free TV and enjoy your favorite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand.16

Enjoy 7 years of new TV experiences17

Specifications

  • Product Type

    QLED

  • Resolution

    3840 x 2160

  • Set Size with Stand (WxHxD)

    2195.0 x 1303.6 x 432.3 mm

  • Display

    98"

  • QLED

  • Screen Size

    98"

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Resolution

    3840 x 2160

  • Anti Reflection

    Glare Free

  • Picture Engine

    NQ4 AI Gen2 Processor

  • AI Picture

    AI Optimized / AI Customization

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (Adaptive / Gaming)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144 Hz

  • Smart Calibration

    Basic

  • Supersize Picture Enhancer

    Yes

  • HDR Brightness Optimizer

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering

  • Adaptive Sound

    Adaptive Sound Pro

  • Object Tracking Sound

    OTS

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40 W

  • Speaker Type

    2.0.2ch

  • Dolby Atmos

    Yes

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Built-in Voice Assistant

    Alexa

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • Works with AI Speaker

    Alexa

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • Light-sync

    Yes

  • Digital Broadcasting

    DVB-TS2 (T2 Ready)

  • Analog Tuner

    Yes

  • Data Broadcasting

    HbbTV 2.0.4

  • HDMI

    4

  • USB

    2 x USB-A

  • HDMI (High Frame Rate)

    4K 144 Hz (for HDMI 1/2/3/4)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1 / 1(Common Use for Terrestrial) / 0

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (Wi-Fi 6E)

  • Bluetooth

    Yes (5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Colour

    Black

  • Stand Type

    Round Feet

  • Stand Colour

    Black

  • Art Mode (The Frame)

    Yes

  • Motion Detection (Frame)

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibility - Voice Guide

    Chinese (China),English (UK),French (France),German (Germany),Italian (Italy),Korean (Korea),Malay (Malaysia),Spanish (Spain)

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    350 W

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    202.0 W

  • Yearly Power Consumption (EU standard)

    740 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    2371 x 1420 x 210 mm

  • Set Size with Stand (WxHxD)

    2195.0 x 1303.6 x 432.3 mm

  • Set Size without Stand (WxHxD)

    2195.0 x 1250.3 x 30.9 mm

  • Stand (Basic) (WxD)

    1800.6 x 432.3 mm

  • Stand (Minimum) (WxD)

    444.6 x 432.3 mm

  • VESA Spec

    600 x 400 mm

  • Package Weight

    81.0 kg

  • Set Weight with Stand

    57.9 kg

  • Set Weight without Stand

    56.4 kg

  • Slim Fit Wall-mount Support

    Included

  • Customisable Frame Support (The Frame)

    Included

  • User Manual

    Yes

  • Power Cable

    Yes

  • SlimFit Cam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

Reviews

The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

4.7

Recommended by 93% of customers.

Write a review
5 stars 84%
4 stars 8%
3 stars 2%
2 stars 2%
1 stars 4%
AI review summary
  • Customers praise Art Mode for displaying gallery-quality artwork with a matte finish that eliminates the black screen eyesore
  • Reviewers highlight exceptional picture quality with vibrant colors, crisp details, and outstanding clarity in bright rooms
  • Many appreciate the ultra-slim design, thin bezels, and included flush wall mount for seamless, flat installation
  • Some mention Art Store subscription model limitations and wish for more free artwork or one-time purchase options
  • A few report interface confusion when adjusting settings and difficulty accessing rear-mounted HDMI ports once wall-mounted
AI-generated from customer ratings & reviews, and may include incentivized reviews.

Filters

Relevancy sort places the best reviews at the top, factoring in helpfulness votes, latest reviews, images, and other traits that readres look for in their reviews.

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50 Reviews

DimT
1 (9,999)

2026-06-15

size : 98" | Colour : Black
1 (9,999)
without One connect this is an impossible TV to manage if you are to flush wall mount it. I purchased this TV to have a flush mount to the wall in my bedroom. the 2026 design means you have to run all the cables to the tv which defeats the purpose of getting the frame you may as well get another TV that's cheaper if you aren't after clean line. I feel this is a major over site because to remove a cable to add a new connection you have to remove the TV from the wall to do so. I have returned the purchase. I have been trying my best to find a 43 inch 2025 or even a 2024 model but I'm unable to find one. terrible interface for wall mounting.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-15

SamsungAU

Hi there, we appreciate you sharing your experience with us and we will pass your feedback onto the relevant team. We will use this feedback to better our services for a better experience in the future. If you require any assistance, please reach out to our support team here for further assistance - https://www.samsung.com/au/support/contact

nzwebb
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-22

size : 98" | Colour : Black
5 (9,999)
We purchased this TV to replace our last Samsung 55' after ten years. It was a wish a flat to the wall TV with a separate box for the TV internals which was connected by a small cable. The Frame is amazing at it's just as thin, but all the internals are built into the TV. The picture quality is amazing, with chrisp brilliant pictures. The best if all when you turn it off it becomes a picture frame which is a really neat feature. If you don't want that you can simply turn the TV off by pressing the off button again. Very happy with our old Samsung which is why we went again with the brand - The Frame is on another level - love it.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-23

Samsung AU

Hi, thank you for your detailed review and for your continued loyalty to Samsung. We're delighted to hear that The Frame has impressed you with its slim design, picture quality, and Art Mode functionality. It's especially rewarding to know that your positive experience with your previous Samsung TV helped guide your decision. Thank you for sharing your experience and for choosing Samsung again.

angieestevane
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-02

Wailua

size : 98" | Colour : Black
5 (9,999)
This TV sounds and looks great. The audio is so clear. It does really well at differentiating sounds between background audio and effects and is very apparent with gaming. With this TV you do not need a sound bar .The visuals are great very clear and vibrant. The picture quality is great when you're watching shows or movies but also as well with the photo effects of the TV. The preset art is really nice as is the option to upload your own images to your gallery which is easy to do through the SmartThings app or a flash drive. The remote was a little tricky at first to power off the tv. You have to hold the button down otherwise one push shifts it into picture mode.
I recommended this product.
Mstina13
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-28

San Clemente

size : 98" | Colour : Black
5 (9,999)
I am so in love with this TV! We wanted a TV in our dining room however, having a big black screen just did not look right. The Frame absolutely makes it duel purpose and makes the room look so good with the different art pieces you can choose. It is also super thin! We get a lot of compliments on it whenever we have company over (most not even believing us that it is a TV). Not only does it look amazing but when you turn the TV on, it is also amazing. I love Samsung and how user friendly they make everything. The picture itself on the tv is wonderful and everything functions as it should. I have already recommended this TV to friends and family and it is by far my favorite TV in the house!
I recommended this product.
Anonymous
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-02

Tempe

size : 98" | Colour : Black
5 (9,999)
Purchased the TV for our guest room and wanted something that looks nice, has a good picture, and can act as a decoration when not in use. Everyone that stays with us is always impressed with the look in art mode and the quality of the picture when watching TV and movies. The TV operating system is easy and quick to navigate. We don’t use cable and just rely on streaming services for entertainment, so the built in apps work great. Installation was easy to do with the included low profile wall mount. We have had fun uploading our own pictures as art. Very happy with this TV.
I recommended this product.
The Artist Down Under
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-11

size : 98" | Colour : Black
5 (9,999)
I am a designer and artist, so creativity is important to me and I have purchased 4 of The Frame TVs over the last 6 years for 2 residences. Aside from outstanding viewing including picture quality and sound, I love that The Frame becomes an art gallery offering a plethora of photographic and painterley options from which to choose when no one is watching TV, which are triggered by movement. A black rectangle on the wall is no longer. Thank you Samsung for such thoughtful, considerate, creative, practical design for such a reasonable price.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-05-11

Samsung AU

Hi there, thank you for your thoughtful and detailed review of the 65" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026). We’re honoured to hear how much The Frame complements your creative spaces and lifestyle. It’s wonderful to know the Art Mode and overall design continue to inspire you across multiple residences. Thank you for your continued loyalty and support over the years.

Sonia04
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-14

size : 98" | Colour : Black
5 (9,999)
Absolutely love our new Samsung The Frame 85” it has completely transformed the look of our living room. The picture quality is stunning, and when it switches to Art Mode, it genuinely looks like a beautiful framed artwork on the wall. The slim design, customisable bezels, and elegant finish make the whole space feel more modern and stylish. It’s not just a TV; it’s a statement piece. We’re so impressed with how seamlessly it blends into our décor, and every guest who walks in compliments it. Highly recommend worth every bit of the upgrade!
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-14

Samsung AU

Thank you for your amazing feedback on The Frame. We’re thrilled to hear that your new 85-inch TV has transformed your living room and that you’re enjoying the stunning picture quality, Art Mode, slim design, and customisation options. We hope it continues to bring both style and entertainment to your home.

Notafanoftheframe
1 (9,999)

2026-07-18

size : 98" | Colour : Black
1 (9,999)
I bought one previously and loved the one connect box as it led to having the tv nice and flush so bought this one for another room. Had I known that it didn’t come with the one connect box I never would have bought it. Now I have a bunch of cords which are obvious and to connect a hdmi cable you have to take the TV off the wall. If I could take it back I would
Originally posted on Samsung Australia
AjJm
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-05

size : 98" | Colour : Black
5 (9,999)
Just had my new 75 inches Samsung The Frame TV installed and I'm thoroughly impressed with its aesthetic integration. The ability to showcase art has completely transformed the look of the room. Installation was straightforward, and it now sits flush against the wall, appearing more like a framed picture than a television. The picture quality is exceptional, offering vibrant colors and crisp details for both art and standard viewing. Overall, this purchase has exceeded my expectations for a blend of technology and home decor.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-07

Samsung AU

Hi, thank you for your fantastic review! We're delighted to hear your new The Frame TV has blended so beautifully into your home. It's wonderful to know you're enjoying the Art Mode, flush wall installation, and overall design. We hope it continues to be both a stunning feature and an outstanding entertainment experience.

Jimman1
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-05

Greenwood

size : 98" | Colour : Black
5 (9,999)
The Samsung 55 inch The frame TV is amazing. The install was typical. It does come with the wall mount and it mounts very flat to the wall. The picture quality is vibrant and bright. Love the option of being able to use it for a picture above the fireplace or as a TV. You can pick photos from the library on the TV or you can add your own photos, you can also change the Matt on your photos. It’s pretty cool. The setup of the TV was super standard and easy. The remote is easy to use. Overall, a great television.
I recommended this product.
Kkherbold
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-05

Austin

size : 98" | Colour : Black
5 (9,999)
We recently added the 55” Samsung Frame to our household and are very pleased with the product we received. We have another Samsung tv, so set up and navigation is similar and a breeze to use. The main difference between our two televisions is the absolute thinness of the frame and how light it is in comparison. This will make mounting the tv so much easier. The picture quality is great and it works well in a bright room with lots of sunlight. We would definitely recommend.
I recommended this product.
Jenobel
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-06

size : 98" | Colour : Black
5 (9,999)
The matt screen is perfect to display our own photos when the TV is not turned on. It's so much nicer than a big black square on the wall. The picture is clear and the setup was very simple. We love our new Samsung The Frame Smart TV. Our only problem is that the ports are on the back of the TV, which sits flush with the wall. Not sure how we are expected to access the ports. We have actually inserted extensions that we can plug into but this does seem to be a design weakness.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-07

Samsung AU

Hi, thank you for your thoughtful review! We're so pleased to hear you're enjoying The Frame TV, especially the Matte Display for showcasing your own photos and the beautiful picture quality. We also appreciate your feedback regarding the One Connect Box ports. Your comments are valuable and will be shared with the relevant team as we continue improving our products.

BeaufortBill
5 (9,999)

2026-07-06

Beaufort, SC

size : 98" | Colour : Black
5 (9,999)
The Frame TV is great.. although I consider myself a techie type of person, I did get a professional in to install this. I installed all of the other tiv's in my home, but this one I just wanted to make sure it was done perfectly flat against the wall. I can't say enought good things about it, we love the art subscription and the quality of the picture. We did pair it with a Samsung ultra slim sound bar and the look is perfect and the sound is great.
Originally posted on Samsung US
Anonymous
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-13

Duncanville

size : 98" | Colour : Black
5 (9,999)
This TV is amazing! It has totally exceeded my expectations. Setup was a breeze especially since the mount comes in the box with the TV for no additional charge. It is very flat on the wall. The TV is a little flimsy since it is so flat so just be careful and use two people to assemble as instructed. Once I got the tv mounted on the wall, I proceeded with actually setting up wifi, setting up a pin, installing apps, etc. I had no issues with this at all. I did have to do a little research regarding the art mode for the TV. I initially had trouble with using my own art but this was fixed after changing the dimensions on the photos I wanted to use. My only complaint with this TV is that some apps on my phone are not compatible with it. The art mode is beautiful and very realistic. I highly recommend this TV to anyone in the market for a frame TV!
I recommended this product.
Pablo287
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-28

Chicago

size : 98" | Colour : Black
5 (9,999)
This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
I recommended this product.
Maribel159
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-14

Chicago

size : 98" | Colour : Black
5 (9,999)
This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
I recommended this product.
TV98
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-14

size : 98" | Colour : Black
5 (9,999)
We’ve only just installed this 98inch Frame TV a few days ago. It’s been great. We bought it due to the matte screen finish for our bright sunlit room. It’s a pleasure watching TV in this room now. Previously we’d move rooms as watching some shows was extremely difficult. Not now. The bonus art work display is enjoyable too. It stops the wall from being purely dominated by a blank tv screen.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-15

Samsung AU

Thank you for your wonderful review. We're delighted to hear the matte display has made such a difference in your bright living space and that you're now able to comfortably enjoy watching TV without needing to move to another room.

GabeM4
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-29

Foothill Ranch

size : 98" | Colour : Black
5 (9,999)
So I have to confess... this is my 3rd Samsung Frame TV and I cant get enough! Every TV needs to blend in with the surroundings like this does. Guests are astounded when they walk in the room and can't stop staring. Whether its displaying the latest art slideshow from The Samsung Art Store, or the amazing HD content from smart TV apps, this TV is always the center of attention. The flush wall mount, customizable frame and matte surface finish truly make it a work of art. Smart features offer the latest content from all available app providers. While HDMI content and power is sent seamlessly to the TV through the most discrete thin cable ever. The picture quality and frame are noticably sharp. The sound quality is also perfect for everyday TV watching. This TV is well worth the slightly higher price tag considering the value and style it provides. I highly recommend getting 1 (or 3) of them now!
I recommended this product.
Disappointed1000
2 (9,999)

2026-06-15

size : 98" | Colour : Black
2 (9,999)
This model no longer comes with a One Connect box, meaning wireless is not an option if you want to connect anything, like a console or DVD player. The promo is so misleading and there is a lack of information available about this. The store that sold me this TV also didn't realise the One Connect box had been phased out. Overall poor experience buying this TV.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-16

Samsung AU

Thank you for taking the time to provide your feedback. We're sorry to hear that your purchasing experience did not meet your expectations. We understand your frustration regarding the absence of the One Connect Box and the difficulty in obtaining clear information prior to purchase. We appreciate you sharing these concerns, as feedback like yours helps us identify opportunities to improve product communication and customer awareness. Your comments have been noted and will be shared with the relevant teams. Thank you for your review. Kind regards, Samsung Australia

Love tv in the evening
Incentivised review Rewarded for feedback, but gave honest & objective review.
4 (9,999)

2026-06-14

size : 98" | Colour : Black
4 (9,999)
The TV is great, found the interface a bit confusing for things like turning down the brightness, have to turn off auto features and scroll through dub menus. Great picture and sound is good and clear for tv only speakers. Sometimes find the aspect does not automatically fill the screen which probably is more true to original aspect but a bit ugly on screen.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-14

Samsung AU

Thank you for sharing your feedback on The Frame TV. We're pleased to hear you're enjoying the picture quality and that the built-in speakers are delivering clear sound for your viewing experience. We also appreciate your comments regarding the menu navigation and brightness controls. Feedback like yours helps us understand where the user experience can be improved, particularly when it comes to accessing settings and managing automatic picture adjustments. Thank you for choosing Samsung and for taking the time to share both the positives and areas where we can do better.

Nicholas H
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-09

size : 98" | Colour : Black
5 (9,999)
I purchased the 2026 (55 inch) The Frame three weeks ago. This is the third purchase of this range to complete our house with what can only be described as the ultimate style statement with unbelievable viewing quality . We wanted to have televisions that blended with our house and complimented our wall spaces without “sticking out” as televisions. The 2026 The Frame delivers outstanding brightness , contrast and picture quality. It looks absolutely stunning on our wall and when not operating, genuinely looks like a piece of art. The included wall mount, which hugs the wall, is easy to install and incredibly user friendly. The definition and detail in 4K movies must be seen to be believed and watching sport … well, let’s just say it gets a good work out from me when I can convince the children it’s dads time to watch the footy!! We now have the 43, 75 and 55 inch The Frame televisions and I can honestly say this is the best television I have ever owned.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-14

Samsung AU

Thank you for your wonderful review and for choosing The Frame for multiple rooms in your home. We're delighted to hear it complements your décor so well while delivering an exceptional viewing experience. Your continued support means a great deal to us, and we hope you continue enjoying your TVs for many years to come.

Jellul
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-14

size : 98" | Colour : Black
5 (9,999)
After having our new 75-inch Samsung Frame (2026) for only a little while now, I can honestly say it's exceeded my expectations. We chose it because we wanted a TV that looked good in our living room, but I didn't expect it to blend in as well as it does. When it's in Art Mode, visitors genuinely don't realise it's a TV until we turn it on. The picture quality has been incredible too. Whether it's movie nights with the family, watching the footy, or even just the kids' shows, everything looks sharp, bright and natural. The matte screen is probably my favourite feature because it cuts down reflections so well, even during the day. Setup was quick, the menus are easy to use, and the whole experience just feels premium. It's one of those purchases where you know you spent a bit more, but every time you walk into the room you're reminded why it was worth it. We're absolutely loving it and wouldn't hesitate to recommend it to anyone looking for a TV that combines great technology with beautiful design.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-14

Samsung AU

Thank you for sharing your wonderful experience with The Frame. We’re delighted to hear that the matte display, Art Mode, and slim design have helped your TV blend beautifully into your living space. It’s fantastic to know that it has exceeded your expectations and become both an entertainment device and a piece of décor in your home.

Marka
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-11

size : 98" | Colour : Black
5 (9,999)
I just bought this TV after admiring it at a friends for ages. I am so happy with it. It looks great and really does give you the no tv vibe if that is what you are after. It takes a little to figure out how to best put an image on the screen but I cannot recommend it more if this is what you are looking for.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-12

Samsung AU

Hi, thank you for your wonderful review! We're thrilled to hear that you're loving The Frame and that it delivers the aesthetic you were hoping for. It's great to know that it blends seamlessly into your space while providing the functionality you wanted. We appreciate your recommendation and thank you for choosing Samsung.

Artist123
Incentivised review Rewarded for feedback, but gave honest & objective review.
4 (9,999)

2026-06-29

East Midlands

size : 98" | Colour : Black
4 (9,999)
I previously owned a smaller version of the Frame TV and consider this model a noticeable step up. Artworks look so much better when displayed on the larger screen. Picture quality for TV viewing is good although not quite as impressive as the non Frame models. Overall I am well satisfied with my purchase.,
I recommended this product.
Originally posted on Samsung UK
Response from Samsung:
2026-06-30

Samsung

We are over the moon to see you are loving your Frame TV! Thanks to the incredible Art Mode, your TV will look perfect even when turned off which will wow everyone that sees it! Along with the huge QLED display, everything will come to life! Your feedback is greatly appreciated, and we'll take this on board to help improve our products in the future! ^LB at Samsung Support

Ray Ray
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-09

size : 98" | Colour : Black
5 (9,999)
Honestly, feels like I’m in the tv! The details and the way you set it up is really seamless and easy and it helps since it’s been a while with setting up such a new system, definitely recommend it! It’s brought a lot of life into the home and it’s not shy on quality, you see it the moment you open it!
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-09

Samsung AU

Thank you for your fantastic review! We're delighted to hear your new TV has brought so much enjoyment to your home. It's wonderful to know you found the setup simple and are loving the picture quality and immersive viewing experience. We truly appreciate your recommendation and hope you continue enjoying every moment.

SandyP499
Incentivised review Rewarded for feedback, but gave honest & objective review.
4 (9,999)

2026-05-20

Newnan

size : 98" | Colour : Black
4 (9,999)
This is my second Frame TV and it is family's favorite TV. The TV sits right against the wall, and it creates an illusion of the "picture frame" which is exactly what I love about the TV - It blends in with furniture. I wish the installation instruction were better. For someone who is highly capable of DIY projects and have done this 100s of time, it was still a challenge. The instructions are unclear and hitting two studs is hard. Make sure this TV is not going into an exact spot (i.e. over a fireplace) where you don't have room to move it horizontally, otherwise it will require some additional steps. The TV itself is amazing, and the quality of picture is what you expect from a Samsung screen. The OS is easy to operate, and you won't find yourself reaching for Apple TV or GoogleTV stick. We still playing around with the "frame" function of the TV and trying to get exact artwork and white mat around the picture, but kids love this TV in their room for YouTube, Nintendo or connecting with a computer.
I recommended this product.
kjherbold
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-05

Baton Rouge

size : 98" | Colour : Black
5 (9,999)
We purchased the 55-inch Samsung The Frame primarily because of its ultra-thin design and completely flat back, which makes it look much more like framed artwork than a traditional TV when mounted. Coming from a Samsung 55" OLED, the picture quality, size, and overall operation feel very familiar, so the transition was seamless. The biggest difference is really the design and mounting flexibility. Even before mounting it, we were impressed by how lightweight it is compared to our old OLED, which should make installation much easier. We also appreciate that it still looks good sitting on a standard TV stand while we decide on final placement. Art Mode looks fantastic in person and blends into the room much better than a normal black-screen television. The thin profile and flush back design were exactly what we were looking for, and the included stand is a nice bonus for temporary or flexible setups. So far, it feels like the perfect option for anyone who wants a TV that complements the room instead of dominating it.
I recommended this product.
Brook
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-20

Austin, TX

size : 98" | Colour : Black
5 (9,999)
We love our Samsung Frame! My wife thought the 85” would be too big, but it fills our wall beautifully. TV and movie viewing has never been better (thanks Dolby 😁), and how cool to have mat-finish masterpieces of art to accent you home when guests visit! 👍
I recommended this product.
Originally posted on Samsung US
JACK10
Incentivised review Rewarded for feedback, but gave honest & objective review.
4 (9,999)

2026-07-13

size : 98" | Colour : Black
4 (9,999)
I was skeptical at first but the experience and quality of the operating softwares and interfaces hash been amazing. Only issue so far has been ball clarity in some sports on the AI setting, but slowly adjusting to get this better.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-14

Samsung AU

Thank you for sharing your experience! We're delighted to hear you've been impressed with the artwork feature and overall software experience. We also appreciate your feedback regarding sports clarity when using AI settings, and we'll share your comments with our team. We hope you continue enjoying your TV.

LandoCal32
5 (9,999)

2026-07-01

size : 98" | Colour : Black
5 (9,999)
This TV is amazing! I have never seen anything like it. It just seems as if there is a picture hanging on the wall and and TV mounted there. You can choose from a variety of background photos while tv is not being used. AMAZING TV!!!
Originally posted on Samsung US
ClemsonTigerGal
5 (9,999)

2026-06-25

Hopkins, Minnesota

size : 98" | Colour : Black
5 (9,999)
We love our new Frame TV! We first bought the 2019 model when we moved into our new home. This new one has so many advanced features- will take a bit to get used t, but we are SO happy with our purchase AND installation!
I recommended this product.
Originally posted on Samsung US
Manderz
3 (9,999)

2026-05-18

size : 98" | Colour : Black
3 (9,999)
I've had the tv for about 2.5 years now and it has me wanting to no longer have smart tv features in future televisions. Image quality: Absolutely fantastic! The matte screen is great for watching in sunny environments, and the frame mode is a lot of fun. Many frame features are hidden behind a paywall however. As a gamer, the image quality has been great for the image resolution. Gaming: Annoying sometimes. I had to disable game mode due to the screen blacking out and loading and it rendered, causing many interruptions to online performance and quick reaction moments. Interface: I disabled as much as I could. Regardless of configuring the settings properly, the television refused to comply and would auto-run apps, shows, etc. I am extremely tech literate, worked with customer support, reset the tv and settings, and it would still auto-run apps that I have never opened and used myself, thus my statement of not wanting smart features on future tvs. Overall - mid tier tv. Variety of features available, great quality image, but frustrating to use for what I'd like out of it.
I recommended this product.
Originally posted on Samsung Canada
Response from Samsung:
2026-05-18

Samsung CS

Hello, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at https://www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.

Rockhounder
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-14

size : 98" | Colour : Black
5 (9,999)
Brightness is great , sharpness is great,color and contrast are great, no need for Upscaling quick responsiveness
I recommended this product.
Originally posted on Samsung US
Haloav13
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-09

California

size : 98" | Colour : Black
5 (9,999)
I've been really impressed with the 75-inch Samsung Frame Pro. The first thing I noticed was how bright the screen is. Even during the day with a lot of natural light in the room, the picture stays clear and vibrant. Movies, sports, and streaming shows all look fantastic. The colors are another highlight. They're rich without looking overdone, and the contrast gives everything a lot of depth. Blacks look deep, whites are bright, and the overall picture feels very lifelike. The TV is also very fast. The remote responds immediately, the menus are smooth, and apps open almost instantly. I never feel like I'm waiting for the TV to catch up. Even map-based apps load quickly and are easy to navigate. On top of the performance, it looks beautiful mounted on the wall. In Art Mode, it really does resemble framed artwork, which is exactly what I was hoping for. Overall, I'm extremely happy with this TV. It combines a great-looking design with excellent picture quality and fast performance. If you're looking for a premium TV that looks as good when it's off as it does when it's on, the Samsung Frame Pro is definitely worth considering.
I recommended this product.
Originally posted on Samsung US
Robboy
5 (9,999)

2026-06-22

Portland, OR

size : 98" | Colour : Black
5 (9,999)
Love this tv so much. The art is amazing just so it isnt a black box on the wall. Love the picture the responsiveness and the art selection. Fully recommended.
I recommended this product.
Originally posted on Samsung US
Becky
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-01

size : 98" | Colour : Black
5 (9,999)
Love this Brand and the picture is awesome and the sound is super cool too you don't have to have extra sound sound. I love my product and I will buy again.
Originally posted on Samsung US
Frame 2
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-13

size : 98" | Colour : Black
5 (9,999)
I bought this a month ago. And it works really well. Easy to setup. Brilliant bride and fast refresh. Excellent TV. Thank you.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-07-14

Samsung AU

Thank you for your wonderful review! We're so pleased to hear your TV was easy to set up and that you're enjoying the quick transition between Art Mode and TV, along with the bright display and smooth performance. We appreciate your kind words and hope you continue enjoying it.

qrace
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-06

San Diego

size : 98" | Colour : Black
5 (9,999)
The Samsung Frame (2026) really brings a room together. I mean that in more than just aesthetics as well! I added a teak custom bezel to my frame that simply snaps onto the edges and it really makes the TV look like a picture frame. I love how closely the TV is able to be mounted to the wall as it also really sells the look of it being artwork. The TV is a hit whenever I have company over as well. They are often amazed and ask if it's actually art. I use the Frame TV's artmode to display my personal photos that I've taken. Pictures look stunning in art mode thanks to an incredible glare reducing matte finish. I have my Frame TV in the dining room where it's very bright and the TV is able to automatically adjust its brightness settings for the time of day. Lastly, I appreciate all the built-in streaming apps and how easy the remote is to use. I like that all my streaming services are available and that the TV goes into art mode when I'm done using it. Overall the Frame TV has brought me and my family so much joy. Cycling through our photos throughout the day when the TV isn't in use is such a great way to make our home feel inviting.
I recommended this product.
Addicted to Design
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-20

size : 98" | Colour : Black
5 (9,999)
The frame tv takes the "black box" on the wall and transforms it to a beautiful painting. Completely changes the look and feel of a room.
Originally posted on Samsung US
Tony
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-01

Austin, Texas

size : 98" | Colour : Black
5 (9,999)
Love my frame looks super clear can't imagine using any other brand of television. Seamless menu integration and sharp picture quality.
I recommended this product.
Originally posted on Samsung US
Todd623
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-20

Tempe

size : 98" | Colour : Black
5 (9,999)
I bought the 55-inch Samsung Frame TV for my bedroom, and it perfect for my needs. I wanted to add a TV to our bedroom for occasional movie nights, but my wife didn’t like the idea of have a giant black screen sitting on the wall. The Frame ended up being the perfect compromise for us. We keep it in art mode most of the time and then when needed we can stream our favorite shows or movies with the in-built app. I have been more than happy with the picture quality while streaming. There is good color depth and good black levels. The picture is sharp and my TV didn’t have any evidence of clouding. When the TV is off, the artwork shines. The new matte display, combined with the flush mount system results in a good representation of actual artwork being on the wall. We also love being able to change the artwork to match the mood, the season, and the style of the room. We are super excited about the Frame and the look. The TV performs well with a great picture and we have fun trying out different artwork. I’m looking to now get a different bezel to make it look more like art when it is off. I will probably look at adding a second one to another room in our house.
I recommended this product.
Karim
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-04

Atlanta, GA

size : 98" | Colour : Black
5 (9,999)
Excellent on all aspects. Sensors automatically adjust rooms lighting to suit art work or TV viewing experience
I recommended this product.
Originally posted on Samsung US
Tinno
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-09

Pasadena CA

size : 98" | Colour : Black
5 (9,999)
My only complaint is Rhee is no free art work. It’s a frame. Complimentary art work should be provided.
Originally posted on Samsung US
Response from Samsung:
2026-06-09

Samsung Specialist

Hi Tinno, Thanks for your review, and we're sorry to hear of this misunderstanding - while The Frame TV does require a subscription for full access to the Art Store, please know that our 2026 model includes Art Streams, a feature that offers 20 hand-selected artworks that rotate monthly - completely free. You can find Art Streams by navigating to Home > top directional key > Art If you need help accessing Art Streams, Samsung Support is here to assist at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat agents are also available by clicking the ‘Support’ link on our website. ~ Samsung Specialist

Yoga5334
5 (9,999)

2026-06-22

size : 98" | Colour : Black
5 (9,999)
Product is amazing must buy.so many features to review but once you do, you will loce ir
Originally posted on Samsung US
Hannes
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-05

size : 98" | Colour : Black
5 (9,999)
Bought this TV 3 weeks ago. Picture quality is amazing, compared with my old Samsung TV.
I recommended this product.
Originally posted on Samsung Australia
Response from Samsung:
2026-06-09

Samsung AU

Hi there, thank you for your wonderful review! We're delighted to hear that the picture quality of your new The Frame TV has impressed you and provided a noticeable upgrade from your previous Samsung TV. We hope you continue to enjoy your viewing experience for years to come. Thank you for your continued support of Samsung!

Taj's TV
5 (9,999)

2026-05-16

size : 98" | Colour : Black
5 (9,999)
My brother bought this TV. Its amazing and the picture clarity is just so real
I recommended this product.
Originally posted on Samsung Canada
Bflo
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-11

size : 98" | Colour : Black
5 (9,999)
Love the setup for the price with really robust features
Originally posted on Samsung US
Mika1987
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-06-15

size : 98" | Colour : Black
5 (9,999)
I recommended this product.
Originally posted on Samsung CH
lunamiu
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-21

Hickory

size : 98" | Colour : Black
5 (9,999)
The Frame is incredibly flat, beautifully manufactured, and wrapped by a minimal and materially customizable frame. It is truly a beautiful object. The art display feature takes advantage of the brightly lit screen and the advertized "matte appearance" to render painted and photographic works imbued with an uncanny realism. I haven't personally found the "art mode" setting to be a feature worth using much, but the appearance and incredibly low profile was primary in selecting this model. That said, this screen is much more than its beautiful and luxurious finish and "object appeal". The updated Frame delivers a heavyweight, exceptional home theater and gaming experience. Resolution, color accuracy, and lighting are excellent even in a bright setting. The matte finish technology makes animated films look sumptuous and brought to mind the fluidity of living paintings. Depth, exotic and non-natural colors and the flashing lazers in video games are vivid and electric and the shadows, chirascuro and natural beauty in films and nature docs create a truly immersive experience. I was very positively surprised by the sound quality without connecting to any additional equipment.The sound is clear, feels multi-dimensional and immersive and capable of sufficient volume. Every metric of AV quality on the unit surpassed expectations and feels state of the art. All this said, be advised, the screen does mount flush with the wall, however professional installation is strongly advised. This reviewer has a technical and engineering background and the process was incredibly taxing and frustrating to the degree that it seemed non-professional installation was an afterthought to Samsung (which as a high-quality home theater purchase, its understandable but vexing). The update removes the Samsung one connect box which is counterintuitive for serious home theater settings, and makes mounting difficult if you wish (you do) to hide the wires in the wall. Drywall toggle bolts are not included. The result is worthy of the challenges but do yourself a favor pay for installation.
I recommended this product.
TONYGLHF
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-08

San Diego

size : 98" | Colour : Black
5 (9,999)
The Samsung Frame LS03HE (2026) is a beautiful and versatile TV that features an incredible matte coating that makes this look like art. The design of the TV is excellent and the thin bezels and slim profile look great. There are customizable bezels that are also available for purchase to fit any style. The included slim profile mounting bracket allows this TV to sit perfectly flush against the wall which really sells the artwork look. New to the 2026 version is that the One Connect box has now been eliminated. HDMI inputs are now accessible directly behind the TV. There are flip out legs near the bottom of the TV that assist in making the connections. Since I mounted my TV on drywall, all I need is a power outlet behind the TV and no longer need to try to hide any other cables. The Art mode effect is truly stunning and I've had a few guests fooled by it thinking it was actually printed art. The matte coating of the screen does an incredible job reducing harsh glare and so the TV can be used in extremely bright lighting conditions. The built-in apps are very convenient and all the major streaming services are available. I personally do wish the Art app was better though. You have an option for paying for a subscription service or uploading your own photos. I went with the latter option and overall it works pretty well. Unfortunately there aren't a whole lot of features and the Art mode app is extremely bare bones. You can add a border to your photos and adjust the brightness level and color temperature but that's pretty much it. There is no way to organize photos into folders or collections so you are forced to cycle through all the photos you have loaded up on the TV (unless you display only a single image). Overall this is an incredible TV that can genuinely fool guests into think it's printed artwork on the wall if you hide the power cable. I really hope Samsung updates the Art mode app with more features and better organization. I also don't need a pop-up telling me the date of the photo when a new one gets loaded and would like the ability to turn that off.
I recommended this product.

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  • 1. *Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis Go to feature
  • 2. We do not provide installation services for the built-in solution. Go to feature
  • 3. The distance between the wall and TV may vary depending on the wall type and installation method. Go to feature
  • 4. There are no additional purchasable bezel options for the 98" model Go to feature
  • 5. Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model. Go to feature
  • 6. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. Go to feature
  • 7. Availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice. Go to feature
  • 8. Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately. Go to feature
  • 9. Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux. Go to feature
  • 10. Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine) Go to feature
  • 11. Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required. Go to feature
  • 12. Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare. Go to feature
  • 13. Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference) Go to feature
  • 14. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). Go to feature
  • 15. Feature available in certain regions and models only. Feature available on terrestrial, cable, and Samsung TV Plus. Available sources and channels may vary by region.
    Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
    Actor details are provided based on the metadata associated with the content you’re watching.
    This feature provides AI-created content. Accuracy not guaranteed. Please check results.
    Requires certain Bluetooth remote, sold separately on some models.
    To control SmartThings-enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website http://www.samsung.com/nz/smartthings/.
    Samsung Vision AI Companion will be available in New Zealand from late May. Go to feature
  • 16. Available for free on select Samsung devices. Internet required to stream.

    Channels may vary by country and are subject to change without notice.

    Supported Samsung devices may vary by country.

    Requires Samsung account.

    UI is subject to change without prior notice.

    Ads may appear on Samsung TV Plus.

    Available for free on Samsung Smart TVs since 2016 Go to feature
  • 17. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature

* Key feature may different from Key Spec.

* App availability may vary by region and is subject to change at any time without notice.

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* NOW Rewards Visa: 6 months (min spend $200), 9 months (min spend $200), 12 months (min spend $249), 24 months (min spend $449), interest free is available on NOW Rewards Visa. NOW Rewards Visa terms and conditions, credit criteria, rates and fees (including a one-off $55 establishment fee and a $34 account fee charged 6-monthly) apply. Purchase interest rate of 26.65% p.a. applies to the outstanding balance after interest free term ends. Cash advance interest rate of 29.40% p.a. applies. Rates and fees are subject to change. NOW Dollars can be redeemed at certain Participating Retailers only. NOW Dollars cannot be earned or redeemed on long-term interest free purchases. Offer only available at samsung.com/nz. Click here for more information.

* Q Card: 12/24/36 Months Interest Free - Available on Long Term Finance (LTF) for online only. Min Spend $200/$600/$800 respectively. Lending criteria, $50 annual Account Fee, fees, T&Cs apply. $55 Establishment Fee applies to your first LTF transaction, $35 Advance Fee applies to subsequent LTF transactions. Min payments of 3% of the monthly closing balance or $10 (whichever is greater) are required throughout interest free period. Paying only the minimum monthly payments will not fully repay the loan before the end of the interest free period. Standard Interest Rate of 28.95% p.a. applies to outstanding balance at the end of LTF Interest Free Period. Other interest rates and fees may apply, please visit www.qcard.co.nz for further details. Rates and fees subject to change. Columbus Financial Services Limited and Consumer Finance Limited reserve the right to amend, suspend or terminate the offer and these T&Cs at any time without notice.

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**** Trade-in is only available with instant payment (Credit Card). After Pay, Q Card, G Pay, Finance Now, NOW Rewards Visa etc. are not available for transactions involving Trade-in or Trade-in bonus. For more information and T&Cs, visit the website at Samsung NZ | Trade-in and save. All Trade-in transactions will be subject to the full Trade-in Terms and Conditions, and may be subject to a Non-Return Charge, Device Condition Charge, or Rejection of Adjusted Value Charge, as applicable and as outlined in the Trade-in Terms and Conditions.