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43" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

43"
QA43LS03HEGXXP

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43" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)
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Highlights

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

Modern Frame Design with Built-in Solution

A timeless design, true to the essence of TV

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Art Mode

TV when it's on. Art when it's off.

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

Glare Free with QLED

Exceptional picture quality, unrivaled art quality

Samsung Vision AI Companion interface displayed on a Samsung TV in a modern living room. Interface shows personalized recommendations, content-related prompts, live information, Perplexity icon, and AI-powered assistance on a blue dashboard.

Samsung Vision AI Companion

Ask your companion anything. Samsung Vision AI is here.

2026 Gold Stevie® Winner

2026 Gold Stevie® Winner

Innovation in Customer Service Management, Planning & Practice

2026 Gold Stevie® Winner

2026 Gold Stevie® Winner

Most Innovative Customer Service Department / Team of the Year

2026 Gold Stevie® Winner

2026 Gold Stevie® Winner

Award for Innovative Management in Consumer Product & Service Industries

2026 Gold Stevie® Winner

2026 Gold Stevie® Winner

Customer Service Success Technology Industries

CX Asia Excellence Awards

CX Asia Excellence Awards

🥈 Best Contact Center Award

CX Asia Excellence Awards

CX Asia Excellence Awards

🥈 Best Customer Experience Award

CX Asia Excellence Awards

CX Asia Excellence Awards

Honorary mention for Best Use of Technology for CX

Features

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.1

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.2

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

Match your space with customizable bezels

Customizable Frame

The Frame’s customizable bezels are designed to give your TV the look of a true picture frame. Being magnetic, they can be snapped on in seconds and help you easily personalize your TV. Choose from a selection for the set that matches your interior.3

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.4

Art

How does The Frame create a personalized art gallery at home?

TV when it's on. Art when it's off.

Art Mode

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.5

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Explore curated streaming art for free

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.6

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

A global art gallery at home

Samsung Art Store

The Samsung Art Store offers over 3,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung’s art experts.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Where your artistic journey begins

Art Home

Art Home helps you organize, browse and manage your favorite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalized art experience.7

Relive your favorite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.8

Brightness Sensor

The Frame’s brightness sensor adjusts screen brightness and color tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.9

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement — and powers off when you leave the room, conserving energy effortlessly.10

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.11

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and color consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.12

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas. 13

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. 14

Samsung Vision AI

How does Samsung Vision AI elevate your experience with The Frame?

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.15

Samsung Vision AI Companion interface displayed on a Samsung TV in a modern living room. Interface shows personalized recommendations, content-related prompts, live information, Perplexity icon, and AI-powered assistance on a blue dashboard. Samsung Vision AI Companion interface displayed on a Samsung TV in a modern living room. Interface shows personalized recommendations, content-related prompts, live information, Perplexity icon, and AI-powered assistance on a blue dashboard.
Samsung Vision AI Companion interface displayed on a Samsung TV in a modern living room. Interface shows personalized recommendations, content-related prompts, live information, Perplexity icon, and AI-powered assistance on a blue dashboard. Samsung Vision AI Companion interface displayed on a Samsung TV in a modern living room. Interface shows personalized recommendations, content-related prompts, live information, Perplexity icon, and AI-powered assistance on a blue dashboard.

Access subscription-free TV. Stream shows and movies you know and love.

Samsung TV Plus

Get access to subscription-free TV and enjoy your favorite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand.16

Enjoy 7 years of new TV experiences17

Specifications

  • QLED

  • Screen Size

    43"

  • Refresh Rate

    60 Hz

  • Resolution

    3840 x 2160

  • Anti Reflection

    Glare Free

  • Picture Engine

    NQ4 AI Gen2 Processor

  • AI Picture

    AI Optimized / AI Customization

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (Adaptive)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator

  • Smart Calibration

    Basic

  • HDR Brightness Optimizer

    Yes

  • Color Booster

    Color Booster Pro

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering

  • EyeComfort Mode

    Yes

  • Adaptive Sound

    Adaptive Sound Pro

  • Object Tracking Sound

    OTS Lite

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    20 W

  • Speaker Type

    2ch

  • Active Voice Amplifier

    Active Voice Amplifier Pro

  • Dolby Atmos

    Yes

  • 360 Audio

    Yes

  • AI Sound Controller

    AI Sound Controller

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Google Cast

    Yes

  • Vision AI Companion

    Yes (AU, VN, TH, MM, KH, LA, PH, SG)

  • Soccer / Football Mode

    AI Soccer / Football Mode

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • AI Gaming Optimizer

    Yes

  • Digital Broadcasting

    ISDB-T

  • Analog Tuner

    Yes

  • HDMI

    3

  • USB

    2 x USB-A

  • HDMI (High Frame Rate)

    4K 60 Hz (for HDMI 1/2/3)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1 / 1(Common Use for Terrestrial) / 0

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (Wi-Fi 6E)

  • Bluetooth

    Yes (5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Color

    Black

  • Stand Type

    Round Feet

  • Stand Color

    Black

  • Art Mode (The Frame)

    Yes

  • Art Store

    Yes

  • Motion Detection (Frame)

    Yes

  • Embeded POP

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibility - Voice Guide

    Chinese (China),English (UK),Indonesian (Indonesia),Korean (Korea),Vietnamese (Vietnam)

  • Audio Description

    Yes

  • High Contrast

    Yes

  • Zoom Menu and Text

    Yes

  • SeeColors

    Yes

  • Colors Inversion

    Yes

  • Grayscale

    Yes

  • Auto Picture Off

    Yes

  • Magnification

    Yes

  • Relumino

    Yes

  • Closed Caption (Subtitle)

    Yes

  • Multi-output Audio

    Yes

  • Sign Language Zoom

    Yes

  • Slow Button Repeat

    Yes

  • Accessibility Remote

    Yes

  • Learn TV Remote

    Yes

  • Learn Menu Screen

    Yes

  • Accessibility Shortcuts Edit

    Yes

  • Auto Menu Sort

    Yes

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    130 W

  • Energy Efficiency Class

    2

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    69 W

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    1080 x 647 x 132 mm

  • Set Size with Stand (WxHxD)

    969.5 x 593.3 x 184.0 mm

  • Set Size without Stand (WxHxD)

    969.5 x 557.8 x 27.5 mm

  • Stand (Basic) (WxD)

    683 x 184.0 mm

  • VESA Spec

    200 x 200 mm

  • Package Weight

    12.5 kg

  • Set Weight with Stand

    8.6 kg

  • Set Weight without Stand

    8.4 kg

  • Slim Fit Wall-mount Support

    Included

  • Customizable Bezel Support

    Yes

  • User Manual

    Yes

  • Full Motion Slim Wall Mount (Y22)

    Yes

  • Power Cable

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

Reviews

43" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

4.4

Recommended by 88% of customers.

Write a review
5 stars 69%
4 stars 16%
3 stars 5%
2 stars 5%
1 stars 5%

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Relevancy sort puts the best reviews at the top. We look at things like helpfulness votes, latest review, pictures and other traits that readers look for in their reviews.

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19 Reviews

DimT
1 (9,999)

2026-06-15

size : 43"
1 (9,999)
without One connect this is an impossible TV to manage if you are to flush wall mount it. I purchased this TV to have a flush mount to the wall in my bedroom. the 2026 design means you have to run all the cables to the tv which defeats the purpose of getting the frame you may as well get another TV that's cheaper if you aren't after clean line. I feel this is a major over site because to remove a cable to add a new connection you have to remove the TV from the wall to do so. I have returned the purchase. I have been trying my best to find a 43 inch 2025 or even a 2024 model but I'm unable to find one. terrible interface for wall mounting.
Helpful?
Originally posted on Samsung Australia
nzwebb
5 (9,999)

2026-06-22

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] We purchased this TV to replace our last Samsung 55' after ten years. It was a wish a flat to the wall TV with a separate box for the TV internals which was connected by a small cable. The Frame is amazing at it's just as thin, but all the internals are built into the TV. The picture quality is amazing, with chrisp brilliant pictures. The best if all when you turn it off it becomes a picture frame which is a really neat feature. If you don't want that you can simply turn the TV off by pressing the off button again. Very happy with our old Samsung which is why we went again with the brand - The Frame is on another level - love it.
Helpful?
Originally posted on Samsung Australia
Sonia04
5 (9,999)

2026-07-14

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] Absolutely love our new Samsung The Frame 85” it has completely transformed the look of our living room. The picture quality is stunning, and when it switches to Art Mode, it genuinely looks like a beautiful framed artwork on the wall. The slim design, customisable bezels, and elegant finish make the whole space feel more modern and stylish. It’s not just a TV; it’s a statement piece. We’re so impressed with how seamlessly it blends into our décor, and every guest who walks in compliments it. Highly recommend worth every bit of the upgrade!
I recommended this product.
Helpful?
Originally posted on Samsung Australia
The Artist Down Under
5 (9,999)

2026-05-11

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] I am a designer and artist, so creativity is important to me and I have purchased 4 of The Frame TVs over the last 6 years for 2 residences. Aside from outstanding viewing including picture quality and sound, I love that The Frame becomes an art gallery offering a plethora of photographic and painterley options from which to choose when no one is watching TV, which are triggered by movement. A black rectangle on the wall is no longer. Thank you Samsung for such thoughtful, considerate, creative, practical design for such a reasonable price.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
TV98
5 (9,999)

2026-07-14

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] We’ve only just installed this 98inch Frame TV a few days ago. It’s been great. We bought it due to the matte screen finish for our bright sunlit room. It’s a pleasure watching TV in this room now. Previously we’d move rooms as watching some shows was extremely difficult. Not now. The bonus art work display is enjoyable too. It stops the wall from being purely dominated by a blank tv screen.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
AjJm
5 (9,999)

2026-07-05

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] Just had my new 75 inches Samsung The Frame TV installed and I'm thoroughly impressed with its aesthetic integration. The ability to showcase art has completely transformed the look of the room. Installation was straightforward, and it now sits flush against the wall, appearing more like a framed picture than a television. The picture quality is exceptional, offering vibrant colors and crisp details for both art and standard viewing. Overall, this purchase has exceeded my expectations for a blend of technology and home decor.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Jellul
5 (9,999)

2026-07-14

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] After having our new 75-inch Samsung Frame (2026) for only a little while now, I can honestly say it's exceeded my expectations. We chose it because we wanted a TV that looked good in our living room, but I didn't expect it to blend in as well as it does. When it's in Art Mode, visitors genuinely don't realise it's a TV until we turn it on. The picture quality has been incredible too. Whether it's movie nights with the family, watching the footy, or even just the kids' shows, everything looks sharp, bright and natural. The matte screen is probably my favourite feature because it cuts down reflections so well, even during the day. Setup was quick, the menus are easy to use, and the whole experience just feels premium. It's one of those purchases where you know you spent a bit more, but every time you walk into the room you're reminded why it was worth it. We're absolutely loving it and wouldn't hesitate to recommend it to anyone looking for a TV that combines great technology with beautiful design.
Helpful?
Originally posted on Samsung Australia
Jenobel
5 (9,999)

2026-07-06

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] The matt screen is perfect to display our own photos when the TV is not turned on. It's so much nicer than a big black square on the wall. The picture is clear and the setup was very simple. We love our new Samsung The Frame Smart TV. Our only problem is that the ports are on the back of the TV, which sits flush with the wall. Not sure how we are expected to access the ports. We have actually inserted extensions that we can plug into but this does seem to be a design weakness.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
JACK10
4 (9,999)

2026-07-13

size : 43"
4 (9,999)
[This review was collected as part of a promotion.] I was skeptical at first but the experience and quality of the operating softwares and interfaces hash been amazing. Only issue so far has been ball clarity in some sports on the AI setting, but slowly adjusting to get this better.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Frame 2
5 (9,999)

2026-07-13

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] I bought this a month ago. And it works really well. Easy to setup. Brilliant bride and fast refresh. Excellent TV. Thank you.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Disappointed1000
2 (9,999)

2026-06-15

size : 43"
2 (9,999)
This model no longer comes with a One Connect box, meaning wireless is not an option if you want to connect anything, like a console or DVD player. The promo is so misleading and there is a lack of information available about this. The store that sold me this TV also didn't realise the One Connect box had been phased out. Overall poor experience buying this TV.
Helpful?
Originally posted on Samsung Australia
Love tv in the evening
4 (9,999)

2026-06-14

size : 43"
4 (9,999)
[This review was collected as part of a promotion.] The TV is great, found the interface a bit confusing for things like turning down the brightness, have to turn off auto features and scroll through dub menus. Great picture and sound is good and clear for tv only speakers. Sometimes find the aspect does not automatically fill the screen which probably is more true to original aspect but a bit ugly on screen.
Helpful?
Originally posted on Samsung Australia
Nicholas H
5 (9,999)

2026-07-09

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] I purchased the 2026 (55 inch) The Frame three weeks ago. This is the third purchase of this range to complete our house with what can only be described as the ultimate style statement with unbelievable viewing quality . We wanted to have televisions that blended with our house and complimented our wall spaces without “sticking out” as televisions. The 2026 The Frame delivers outstanding brightness , contrast and picture quality. It looks absolutely stunning on our wall and when not operating, genuinely looks like a piece of art. The included wall mount, which hugs the wall, is easy to install and incredibly user friendly. The definition and detail in 4K movies must be seen to be believed and watching sport … well, let’s just say it gets a good work out from me when I can convince the children it’s dads time to watch the footy!! We now have the 43, 75 and 55 inch The Frame televisions and I can honestly say this is the best television I have ever owned.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Ray Ray
5 (9,999)

2026-07-09

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] Honestly, feels like I’m in the tv! The details and the way you set it up is really seamless and easy and it helps since it’s been a while with setting up such a new system, definitely recommend it! It’s brought a lot of life into the home and it’s not shy on quality, you see it the moment you open it!
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Marka
5 (9,999)

2026-06-11

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] I just bought this TV after admiring it at a friends for ages. I am so happy with it. It looks great and really does give you the no tv vibe if that is what you are after. It takes a little to figure out how to best put an image on the screen but I cannot recommend it more if this is what you are looking for.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Artist123
4 (9,999)

2026-06-29

East Midlands

size : 43"
4 (9,999)
[This review was collected as part of a promotion.] I previously owned a smaller version of the Frame TV and consider this model a noticeable step up. Artworks look so much better when displayed on the larger screen. Picture quality for TV viewing is good although not quite as impressive as the non Frame models. Overall I am well satisfied with my purchase.,
I recommended this product.
Helpful?
Originally posted on Samsung UK
Manderz
3 (9,999)

2026-05-18

size : 43"
3 (9,999)
I've had the tv for about 2.5 years now and it has me wanting to no longer have smart tv features in future televisions. Image quality: Absolutely fantastic! The matte screen is great for watching in sunny environments, and the frame mode is a lot of fun. Many frame features are hidden behind a paywall however. As a gamer, the image quality has been great for the image resolution. Gaming: Annoying sometimes. I had to disable game mode due to the screen blacking out and loading and it rendered, causing many interruptions to online performance and quick reaction moments. Interface: I disabled as much as I could. Regardless of configuring the settings properly, the television refused to comply and would auto-run apps, shows, etc. I am extremely tech literate, worked with customer support, reset the tv and settings, and it would still auto-run apps that I have never opened and used myself, thus my statement of not wanting smart features on future tvs. Overall - mid tier tv. Variety of features available, great quality image, but frustrating to use for what I'd like out of it.
I recommended this product.
Helpful?
Originally posted on Samsung Canada
Hannes
5 (9,999)

2026-06-05

size : 43"
5 (9,999)
[This review was collected as part of a promotion.] Bought this TV 3 weeks ago. Picture quality is amazing, compared with my old Samsung TV.
I recommended this product.
Helpful?
Originally posted on Samsung Australia
Taj's TV
5 (9,999)

2026-05-16

size : 43"
5 (9,999)
My brother bought this TV. Its amazing and the picture clarity is just so real
I recommended this product.
Helpful?
Originally posted on Samsung Canada

User manual & downloads

Installation Guide

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Jun 14. 2026

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Simple User Guide

ver 2601080 | 0.18 MB

Jun 14. 2026

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User Manual

ver 2603130 | 3.41 MB

Jun 14. 2026

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  • 1. We do not provide installation services for the built-in solution. Go to feature
  • 2. The distance between the wall and TV may vary depending on the wall type and installation method. Go to feature
  • 3. Customizable Frame sold separately. Supported Customizable Frame lineup may vary by country. Go to feature
  • 4. Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model. Go to feature
  • 5. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. Go to feature
  • 6. Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice. Go to feature
  • 7. Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately. Go to feature
  • 8. Requires user login to Google Photos on the device.
    Options to hide memories and enhance content filtering are provided.
    Feature availability may vary by region and model. Go to feature
  • 9. Brightness sensor performance may vary depending on the ambient brightness level.The sensor does not operate in an environment over 1000 lux. Go to feature
  • 10. Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine) Go to feature
  • 11. Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required. Go to feature
  • 12. Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare. Go to feature
  • 13. Validation for TV color accuracy that expresses the same color under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel color difference) Go to feature
  • 14. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). Go to feature
  • 15. For illustrative purposes only. Feature available in certain regions and models. Availability, supported features and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature
  • 16. Available for free on select Samsung devices. Internet required to stream.
    Channels may vary by country and are subject to change without notice.
    Supported Samsung devices may vary by country.
    Requires Samsung account.
    UI is subject to change without prior notice.
    Ads may appear on Samsung TV Plus.
    Available for free on Samsung Smart TVs since 2016. Go to feature
  • 17. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature

All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at anytime, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. The contents seen on or with the product are oftentimes simulated and are for demonstration purposes only.