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Frequently Asked Questions

  • What is a Samsung The Frame TV?

    Samsung The Frame is a lifestyle art TV that combines a premium 4K Smart TV with an elegant digital art display.

    Art TVs help the screen blend naturally into your interior instead of leaving a blank screen on the wall when you’re not watching TV. The Frame is designed with this purpose in mind, combining art display features with a picture-frame-inspired design. When you’re viewing your favorite content, it delivers a premium TV experience. When the TV is not in use, it can display world-class art or personal photos, helping the screen feel like part of your decor.

    The Frame brings together art, technology and design through several core features:

    • • Art Mode and Samsung Art Store: Art Mode lets The Frame display paintings, photography and personal photos instead of a blank screen when you’re not watching TV. Through Samsung Art Store, you can explore a curated collection of more than 5,000 artworks from leading museums, galleries and artists around the world.
    • • Modern Frame Design: Modern Frame Design gives The Frame a sleek, minimalist profile that helps it sit close to the wall and resemble a framed piece of art. Magnetic Customizable Frame (sold separately), available in different colors and styles, lets you personalize the look of The Frame to complement your interior decor and furniture.
    • • Glare Free: Glare Free technology helps reduce distracting reflections from windows and indoor lighting, helping displayed artwork achieve a more natural, physical-art-like appearance. This helps create a more authentic and comfortable art-viewing experience.
    • * Availability may vary by country.
    • * Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.

  • The 2026 The Frame lineup includes two main options designed to suit different viewing and installation preferences: The Frame Pro and The Frame.

    They mainly differ in display technology, connectivity options and available screen sizes.

    • • The Frame Pro: The Frame Pro is the only option in the lineup that uses Neo QLED 4K display technology. Paired with Glare Free technology, it can deliver rich contrast, vivid color and sharp detail with fewer distracting reflections. It features Wireless One Connect, a wireless connectivity solution that helps reduce visible cable clutter around the TV for a clean, gallery-like appearance.
      The Frame Pro is recommended for those looking for premium picture quality and a sleek, nearly wireless setup.
    • • The Frame: The Frame uses QLED 4K display technology with Quantum Dot to deliver rich, true-to-life color. It also features Glare Free technology to help keep both TV content and artwork clear in a range of lighting conditions. Although connectivity varies depending on the specific model, The Frame is designed for a physical wired connection.
      The Frame is recommended for those looking for excellent QLED color expression and a versatile art TV that can suit a range of spaces and interior styles.

  • Wireless One Connect is an innovative wireless connectivity solution that helps reduce cables around your TV for a cleaner, more streamlined setup.

    Rather than running device cables directly to The Frame Pro, you can connect external devices to the Wireless One Connect Box, which then wirelessly transmits video and audio signals to the TV. This gives you greater flexibility over where connected devices are placed while helping reduce clutter around the display. The Frame Pro itself only needs to be connected to a single power cable. Wireless One Connect also helps elevate the look of your space and maintain The Frame Pro’s picture-like appearance.

  • Yes, The Frame comes with a wall mount, so you don't need to purchase a separate or special mount.

    Unlike standard TV mounts, the Slim Fit Wall Mount is specifically engineered to minimize the gap between the TV and the wall. This near-flush fit gives The Frame its signature picture-frame-like appearance.

    * Measured from the rear of the TV, the actual gap between the display and the wall may vary slightly depending on wall type, finish and specific installation conditions.

  • The Frame stands out from other TVs thanks to its timeless Modern Frame Design, Customizable Frame, Glare Free technology and elegant out-of-the-box setup. Together, these features help The Frame blend into your interior like a premium piece of furniture while doubling as a dynamic display for art — making it especially worth it for art lovers.

    • • Timeless Modern Frame Design: Modern Frame Design gives The Frame an ultra-slim, clean profile that helps it sit nearly flush against the wall and closely resemble a genuine framed piece of art. This helps the TV blend naturally into your interior rather than look like a typical electronic appliance.
    • • Customizable Frame: Magnetic, interchangeable customizable bezels let you personalize The Frame with different colors and styles to complement your furniture, wall finish or mood. They can be easily snapped on and changed whenever you want to refresh the look of your space. Customizable Frame is sold separately.
    • • Glare Free: Glare Free technology minimizes distracting reflections from sunlight and indoor lighting, helping displayed artwork achieve a more natural, physical-art-like appearance. This helps create a warmer, more authentic art-viewing experience.
    • • Elegant out-of-the-box setup: The Frame comes with a Slim Fit Wall Mount and a height-adjustable stand. The Slim Fit Wall Mount helps it sit close to the wall for a clean, picture-frame-like appearance, while the stand lets you display The Frame on furniture depending on your preferred setup. With both setup options included in the box, you can choose between wall mounting and furniture placement without needing to purchase a separate wall mount or stand.

  • Yes, Samsung The Frame is well suited to bright rooms thanks to Glare Free technology, which helps reduce reflections from sunlight and indoor lighting. With fewer reflections on the screen, both TV content and artwork are easy to view in bright environments.

* Key feature may different from Key Spec