98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

98"
QA98LS03HEKXXS

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98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)
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Highlights

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

Modern Frame Design with Built-in Solution

A timeless design, true to the essence of TV.

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Art Mode

TV when it's on. Art when it's off.

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

Glare Free with QLED

Exceptional picture quality, unrivaled art quality.

The Frame TV displays artwork as Samsung Vision AI Companion suggests related content and answers art requests through an intelligent on-screen interface.

Samsung Vision AI Companion

Ask your companion anything. Samsung Vision AI is here.

Features

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.1

Museum-level presence. Now in 98 inches

98-inch Display

Experience a new scale of immersion with a striking 98-inch visual centerpiece. This majestic screen of museum-level proportions transforms your living space into a private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.2

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

Match your space with customisable bezels

Customisable Frame

The Frame’s customisable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezels included in the box help it blend beautifully into a wide range of interior settings.3

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.4

Art

How does The Frame create a personalised art gallery at home?

TV when it's on. Art when it's off.

Art Mode

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.5

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Explore curated streaming art for free

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.6

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

A global art gallery at home

Samsung Art Store

The Samsung Art Store offers over 5,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung’s art experts.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Where your artistic journey begins

Art Home

Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised art experience.7

Relive your favourite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favourite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV. 8

Brightness Sensor

The Frame’s brightness sensor adjusts screen brightness and colour tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.9

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement — and powers off when you leave the room, conserving energy effortlessly.10

Matte Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 colour options in Art Mode. It's the perfect way to display all your best memories.11

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and colour consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.12

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas. 13

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. 14



How does Samsung Vision AI elevate your experience with The Frame?

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.15

Ask your companion anything. Samsung Vision AI is here. Ask your companion anything. Samsung Vision AI is here.
Ask your companion anything. Samsung Vision AI is here. Ask your companion anything. Samsung Vision AI is here.

Access subscription free TV. Stream shows and movies you know and love.

Samsung TV Plus

Get access to subscription free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K content, creators and more, live and on demand.16

Enjoy 7 years of new TV experiences17

Specifications

  • Product Type

    QLED

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Display

    98"

  • QLED

  • Screen Size

    98"

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Resolution

    3840 x 2160

  • Anti Reflection

    Glare Free

  • Picture Engine

    NQ4 AI Gen2 Processor

  • AI Picture

    AI Optimized / AI Customization

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (Adaptive / Gaming)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144 Hz

  • Smart Calibration

    Basic

  • Supersize Picture Enhancer

    Yes

  • HDR Brightness Optimiser

    Yes

  • Colour Booster

    Color Booster Pro

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering

  • EyeComfort Mode

    Yes

  • Adaptive Sound

    Adaptive Sound Pro

  • Object Tracking Sound

    OTS

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40 W

  • Speaker Type

    2.0.2ch

  • Active Voice Amplifier

    Active Voice Amplifier Pro

  • Dolby Atmos

    Yes

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Samsung TV Plus

    Yes (SG Only)

  • Web Browser

    Yes

  • Works with AI Speaker

    Google Assistant (SG Only)

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Google Cast

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • Light-sync

    Yes (SG Only)

  • AI Auto Game Mode

    Yes

  • Digital Broadcasting

    DVB-T2 (*VN: DVB-T2C)

  • Analog Tuner

    Yes

  • HDMI

    4

  • USB

    2 x USB-A

  • HDMI (High Frame Rate)

    4K 144 Hz (for HDMI 1/2/3/4)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1 / 1(Common Use for Terrestrial) / 0

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (VN : Wi-Fi 6 / SG, ID : Wi-Fi 6E)

  • Bluetooth

    Yes (5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Colour

    Black

  • Stand Type

    Round Feet

  • Stand Colour

    Black

  • Décor Mode

    Yes

  • Art Store

    Yes

  • Motion Detection (Frame)

    Yes

  • Embeded POP

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibility - Voice Guide

    Chinese (China),English (UK),Indonesian (Indonesia),Korean (Korea),Vietnamese (Vietnam)

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    350 W

  • Energy Efficiency Class

    4

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    202 W

  • Yearly Power Consumption (EU standard)

    369 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    2371 x 1420 x 210 mm

  • Set Size with Stand (WxHxD)

    2195.0 x 1303.6 x 432.3 mm

  • Set Size without Stand (WxHxD)

    2195.0 x 1250.3 x 30.9 mm

  • Stand (Basic) (WxD)

    1800.6 x 432.3 mm

  • Stand (Minimum) (WxD)

    444.6 x 432.3 mm

  • VESA Spec

    600 x 400 mm

  • Package Weight

    81.0 kg

  • Set Weight with Stand

    57.9 kg

  • Set Weight without Stand

    56.4 kg

  • Slim Fit Wall Mount (Y22) Support

    Included

  • Customizable Bezel Support

    Included

  • User Manual

    Yes

  • Power Cable

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

Reviews

98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

4.9

Recommended by 100% of customers.

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31 Reviews

Maribel159
5 (9,999)

2026-05-14

Chicago

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
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I recommended this product.
Helpful?
Mstina13
5 (9,999)

2026-05-28

San Clemente

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] I am so in love with this TV! We wanted a TV in our dining room however, having a big black screen just did not look right. The Frame absolutely makes it duel purpose and makes the room look so good with the different art pieces you can choose. It is also super thin! We get a lot of compliments on it whenever we have company over (most not even believing us that it is a TV). Not only does it look amazing but when you turn the TV on, it is also amazing. I love Samsung and how user friendly they make everything. The picture itself on the tv is wonderful and everything functions as it should. I have already recommended this TV to friends and family and it is by far my favorite TV in the house!
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I recommended this product.
Helpful?
TONYGLHF
5 (9,999)

2026-05-08

San Diego

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] The Samsung Frame LS03HE (2026) is a beautiful and versatile TV that features an incredible matte coating that makes this look like art. The design of the TV is excellent and the thin bezels and slim profile look great. There are customizable bezels that are also available for purchase to fit any style. The included slim profile mounting bracket allows this TV to sit perfectly flush against the wall which really sells the artwork look. New to the 2026 version is that the One Connect box has now been eliminated. HDMI inputs are now accessible directly behind the TV. There are flip out legs near the bottom of the TV that assist in making the connections. Since I mounted my TV on drywall, all I need is a power outlet behind the TV and no longer need to try to hide any other cables. The Art mode effect is truly stunning and I've had a few guests fooled by it thinking it was actually printed art. The matte coating of the screen does an incredible job reducing harsh glare and so the TV can be used in extremely bright lighting conditions. The built-in apps are very convenient and all the major streaming services are available. I personally do wish the Art app was better though. You have an option for paying for a subscription service or uploading your own photos. I went with the latter option and overall it works pretty well. Unfortunately there aren't a whole lot of features and the Art mode app is extremely bare bones. You can add a border to your photos and adjust the brightness level and color temperature but that's pretty much it. There is no way to organize photos into folders or collections so you are forced to cycle through all the photos you have loaded up on the TV (unless you display only a single image). Overall this is an incredible TV that can genuinely fool guests into think it's printed artwork on the wall if you hide the power cable. I really hope Samsung updates the Art mode app with more features and better organization. I also don't need a pop-up telling me the date of the photo when a new one gets loaded and would like the ability to turn that off.
[D] Alternative Text [D] Alternative Text
I recommended this product.
Helpful?
angieestevane
5 (9,999)

2026-07-02

Wailua

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] This TV sounds and looks great. The audio is so clear. It does really well at differentiating sounds between background audio and effects and is very apparent with gaming. With this TV you do not need a sound bar .The visuals are great very clear and vibrant. The picture quality is great when you're watching shows or movies but also as well with the photo effects of the TV. The preset art is really nice as is the option to upload your own images to your gallery which is easy to do through the SmartThings app or a flash drive. The remote was a little tricky at first to power off the tv. You have to hold the button down otherwise one push shifts it into picture mode.
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I recommended this product.
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Anonymous
5 (9,999)

2026-05-13

Duncanville

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] This TV is amazing! It has totally exceeded my expectations. Setup was a breeze especially since the mount comes in the box with the TV for no additional charge. It is very flat on the wall. The TV is a little flimsy since it is so flat so just be careful and use two people to assemble as instructed. Once I got the tv mounted on the wall, I proceeded with actually setting up wifi, setting up a pin, installing apps, etc. I had no issues with this at all. I did have to do a little research regarding the art mode for the TV. I initially had trouble with using my own art but this was fixed after changing the dimensions on the photos I wanted to use. My only complaint with this TV is that some apps on my phone are not compatible with it. The art mode is beautiful and very realistic. I highly recommend this TV to anyone in the market for a frame TV!
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I recommended this product.
Helpful?
GabeM4
5 (9,999)

2026-05-29

Foothill Ranch

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] So I have to confess... this is my 3rd Samsung Frame TV and I cant get enough! Every TV needs to blend in with the surroundings like this does. Guests are astounded when they walk in the room and can't stop staring. Whether its displaying the latest art slideshow from The Samsung Art Store, or the amazing HD content from smart TV apps, this TV is always the center of attention. The flush wall mount, customizable frame and matte surface finish truly make it a work of art. Smart features offer the latest content from all available app providers. While HDMI content and power is sent seamlessly to the TV through the most discrete thin cable ever. The picture quality and frame are noticably sharp. The sound quality is also perfect for everyday TV watching. This TV is well worth the slightly higher price tag considering the value and style it provides. I highly recommend getting 1 (or 3) of them now!
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I recommended this product.
Helpful?
SandyP499
4 (9,999)

2026-05-20

Newnan

size : 98"
4 (9,999)
[This review was collected as part of a promotion.] This is my second Frame TV and it is family's favorite TV. The TV sits right against the wall, and it creates an illusion of the "picture frame" which is exactly what I love about the TV - It blends in with furniture. I wish the installation instruction were better. For someone who is highly capable of DIY projects and have done this 100s of time, it was still a challenge. The instructions are unclear and hitting two studs is hard. Make sure this TV is not going into an exact spot (i.e. over a fireplace) where you don't have room to move it horizontally, otherwise it will require some additional steps. The TV itself is amazing, and the quality of picture is what you expect from a Samsung screen. The OS is easy to operate, and you won't find yourself reaching for Apple TV or GoogleTV stick. We still playing around with the "frame" function of the TV and trying to get exact artwork and white mat around the picture, but kids love this TV in their room for YouTube, Nintendo or connecting with a computer.
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I recommended this product.
Helpful?
Anonymous
5 (9,999)

2026-07-02

Tempe

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Purchased the TV for our guest room and wanted something that looks nice, has a good picture, and can act as a decoration when not in use. Everyone that stays with us is always impressed with the look in art mode and the quality of the picture when watching TV and movies. The TV operating system is easy and quick to navigate. We don’t use cable and just rely on streaming services for entertainment, so the built in apps work great. Installation was easy to do with the included low profile wall mount. We have had fun uploading our own pictures as art. Very happy with this TV.
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I recommended this product.
Helpful?
qrace
5 (9,999)

2026-06-06

San Diego

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] The Samsung Frame (2026) really brings a room together. I mean that in more than just aesthetics as well! I added a teak custom bezel to my frame that simply snaps onto the edges and it really makes the TV look like a picture frame. I love how closely the TV is able to be mounted to the wall as it also really sells the look of it being artwork. The TV is a hit whenever I have company over as well. They are often amazed and ask if it's actually art. I use the Frame TV's artmode to display my personal photos that I've taken. Pictures look stunning in art mode thanks to an incredible glare reducing matte finish. I have my Frame TV in the dining room where it's very bright and the TV is able to automatically adjust its brightness settings for the time of day. Lastly, I appreciate all the built-in streaming apps and how easy the remote is to use. I like that all my streaming services are available and that the TV goes into art mode when I'm done using it. Overall the Frame TV has brought me and my family so much joy. Cycling through our photos throughout the day when the TV isn't in use is such a great way to make our home feel inviting.
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I recommended this product.
Helpful?
lunamiu
5 (9,999)

2026-05-21

Hickory

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] The Frame is incredibly flat, beautifully manufactured, and wrapped by a minimal and materially customizable frame. It is truly a beautiful object. The art display feature takes advantage of the brightly lit screen and the advertized "matte appearance" to render painted and photographic works imbued with an uncanny realism. I haven't personally found the "art mode" setting to be a feature worth using much, but the appearance and incredibly low profile was primary in selecting this model. That said, this screen is much more than its beautiful and luxurious finish and "object appeal". The updated Frame delivers a heavyweight, exceptional home theater and gaming experience. Resolution, color accuracy, and lighting are excellent even in a bright setting. The matte finish technology makes animated films look sumptuous and brought to mind the fluidity of living paintings. Depth, exotic and non-natural colors and the flashing lazers in video games are vivid and electric and the shadows, chirascuro and natural beauty in films and nature docs create a truly immersive experience. I was very positively surprised by the sound quality without connecting to any additional equipment.The sound is clear, feels multi-dimensional and immersive and capable of sufficient volume. Every metric of AV quality on the unit surpassed expectations and feels state of the art. All this said, be advised, the screen does mount flush with the wall, however professional installation is strongly advised. This reviewer has a technical and engineering background and the process was incredibly taxing and frustrating to the degree that it seemed non-professional installation was an afterthought to Samsung (which as a high-quality home theater purchase, its understandable but vexing). The update removes the Samsung one connect box which is counterintuitive for serious home theater settings, and makes mounting difficult if you wish (you do) to hide the wires in the wall. Drywall toggle bolts are not included. The result is worthy of the challenges but do yourself a favor pay for installation.
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I recommended this product.
Helpful?
Jimman1
5 (9,999)

2026-06-05

Greenwood

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] The Samsung 55 inch The frame TV is amazing. The install was typical. It does come with the wall mount and it mounts very flat to the wall. The picture quality is vibrant and bright. Love the option of being able to use it for a picture above the fireplace or as a TV. You can pick photos from the library on the TV or you can add your own photos, you can also change the Matt on your photos. It’s pretty cool. The setup of the TV was super standard and easy. The remote is easy to use. Overall, a great television.
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I recommended this product.
Helpful?
Kkherbold
5 (9,999)

2026-06-05

Austin

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] We recently added the 55” Samsung Frame to our household and are very pleased with the product we received. We have another Samsung tv, so set up and navigation is similar and a breeze to use. The main difference between our two televisions is the absolute thinness of the frame and how light it is in comparison. This will make mounting the tv so much easier. The picture quality is great and it works well in a bright room with lots of sunlight. We would definitely recommend.
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I recommended this product.
Helpful?
BeaufortBill
5 (9,999)

2026-07-06

Beaufort, SC

size : 98"
5 (9,999)
The Frame TV is great.. although I consider myself a techie type of person, I did get a professional in to install this. I installed all of the other tiv's in my home, but this one I just wanted to make sure it was done perfectly flat against the wall. I can't say enought good things about it, we love the art subscription and the quality of the picture. We did pair it with a Samsung ultra slim sound bar and the look is perfect and the sound is great.
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Originally posted on Samsung US
Pablo287
5 (9,999)

2026-05-28

Chicago

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
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I recommended this product.
Helpful?
kjherbold
5 (9,999)

2026-06-05

Baton Rouge

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] We purchased the 55-inch Samsung The Frame primarily because of its ultra-thin design and completely flat back, which makes it look much more like framed artwork than a traditional TV when mounted. Coming from a Samsung 55" OLED, the picture quality, size, and overall operation feel very familiar, so the transition was seamless. The biggest difference is really the design and mounting flexibility. Even before mounting it, we were impressed by how lightweight it is compared to our old OLED, which should make installation much easier. We also appreciate that it still looks good sitting on a standard TV stand while we decide on final placement. Art Mode looks fantastic in person and blends into the room much better than a normal black-screen television. The thin profile and flush back design were exactly what we were looking for, and the included stand is a nice bonus for temporary or flexible setups. So far, it feels like the perfect option for anyone who wants a TV that complements the room instead of dominating it.
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I recommended this product.
Helpful?
Brook
5 (9,999)

2026-05-20

Austin, TX

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] We love our Samsung Frame! My wife thought the 85” would be too big, but it fills our wall beautifully. TV and movie viewing has never been better (thanks Dolby 😁), and how cool to have mat-finish masterpieces of art to accent you home when guests visit! 👍
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I recommended this product.
Helpful?
Originally posted on Samsung US
Haloav13
5 (9,999)

2026-07-09

California

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] I've been really impressed with the 75-inch Samsung Frame Pro. The first thing I noticed was how bright the screen is. Even during the day with a lot of natural light in the room, the picture stays clear and vibrant. Movies, sports, and streaming shows all look fantastic. The colors are another highlight. They're rich without looking overdone, and the contrast gives everything a lot of depth. Blacks look deep, whites are bright, and the overall picture feels very lifelike. The TV is also very fast. The remote responds immediately, the menus are smooth, and apps open almost instantly. I never feel like I'm waiting for the TV to catch up. Even map-based apps load quickly and are easy to navigate. On top of the performance, it looks beautiful mounted on the wall. In Art Mode, it really does resemble framed artwork, which is exactly what I was hoping for. Overall, I'm extremely happy with this TV. It combines a great-looking design with excellent picture quality and fast performance. If you're looking for a premium TV that looks as good when it's off as it does when it's on, the Samsung Frame Pro is definitely worth considering.
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I recommended this product.
Helpful?
Originally posted on Samsung US
Tony
5 (9,999)

2026-06-01

Austin, Texas

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Love my frame looks super clear can't imagine using any other brand of television. Seamless menu integration and sharp picture quality.
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I recommended this product.
Helpful?
Originally posted on Samsung US
Todd623
5 (9,999)

2026-05-20

Tempe

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] I bought the 55-inch Samsung Frame TV for my bedroom, and it perfect for my needs. I wanted to add a TV to our bedroom for occasional movie nights, but my wife didn’t like the idea of have a giant black screen sitting on the wall. The Frame ended up being the perfect compromise for us. We keep it in art mode most of the time and then when needed we can stream our favorite shows or movies with the in-built app. I have been more than happy with the picture quality while streaming. There is good color depth and good black levels. The picture is sharp and my TV didn’t have any evidence of clouding. When the TV is off, the artwork shines. The new matte display, combined with the flush mount system results in a good representation of actual artwork being on the wall. We also love being able to change the artwork to match the mood, the season, and the style of the room. We are super excited about the Frame and the look. The TV performs well with a great picture and we have fun trying out different artwork. I’m looking to now get a different bezel to make it look more like art when it is off. I will probably look at adding a second one to another room in our house.
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I recommended this product.
Helpful?
Karim
5 (9,999)

2026-05-04

Atlanta, GA

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Excellent on all aspects. Sensors automatically adjust rooms lighting to suit art work or TV viewing experience
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I recommended this product.
Helpful?
Originally posted on Samsung US
Rockhounder
5 (9,999)

2026-07-14

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Brightness is great , sharpness is great,color and contrast are great, no need for Upscaling quick responsiveness
I recommended this product.
Helpful?
Originally posted on Samsung US
LandoCal32
5 (9,999)

2026-07-01

size : 98"
5 (9,999)
This TV is amazing! I have never seen anything like it. It just seems as if there is a picture hanging on the wall and and TV mounted there. You can choose from a variety of background photos while tv is not being used. AMAZING TV!!!
Helpful?
Originally posted on Samsung US
ClemsonTigerGal
5 (9,999)

2026-06-25

Hopkins, Minnesota

size : 98"
5 (9,999)
We love our new Frame TV! We first bought the 2019 model when we moved into our new home. This new one has so many advanced features- will take a bit to get used t, but we are SO happy with our purchase AND installation!
I recommended this product.
Helpful?
Originally posted on Samsung US
Manderz
3 (9,999)

2026-05-18

size : 98"
3 (9,999)
I've had the tv for about 2.5 years now and it has me wanting to no longer have smart tv features in future televisions. Image quality: Absolutely fantastic! The matte screen is great for watching in sunny environments, and the frame mode is a lot of fun. Many frame features are hidden behind a paywall however. As a gamer, the image quality has been great for the image resolution. Gaming: Annoying sometimes. I had to disable game mode due to the screen blacking out and loading and it rendered, causing many interruptions to online performance and quick reaction moments. Interface: I disabled as much as I could. Regardless of configuring the settings properly, the television refused to comply and would auto-run apps, shows, etc. I am extremely tech literate, worked with customer support, reset the tv and settings, and it would still auto-run apps that I have never opened and used myself, thus my statement of not wanting smart features on future tvs. Overall - mid tier tv. Variety of features available, great quality image, but frustrating to use for what I'd like out of it.
I recommended this product.
Helpful?
Originally posted on Samsung Canada
Robboy
5 (9,999)

2026-06-22

Portland, OR

size : 98"
5 (9,999)
Love this tv so much. The art is amazing just so it isnt a black box on the wall. Love the picture the responsiveness and the art selection. Fully recommended.
I recommended this product.
Helpful?
Originally posted on Samsung US
Becky
5 (9,999)

2026-06-01

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Love this Brand and the picture is awesome and the sound is super cool too you don't have to have extra sound sound. I love my product and I will buy again.
Helpful?
Originally posted on Samsung US
Addicted to Design
5 (9,999)

2026-05-20

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] The frame tv takes the "black box" on the wall and transforms it to a beautiful painting. Completely changes the look and feel of a room.
Helpful?
Originally posted on Samsung US
Tinno
5 (9,999)

2026-06-09

Pasadena CA

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] My only complaint is Rhee is no free art work. It’s a frame. Complimentary art work should be provided.
Helpful?
Originally posted on Samsung US
Yoga5334
5 (9,999)

2026-06-22

size : 98"
5 (9,999)
Product is amazing must buy.so many features to review but once you do, you will loce ir
Helpful?
Originally posted on Samsung US
Taj's TV
5 (9,999)

2026-05-16

size : 98"
5 (9,999)
My brother bought this TV. Its amazing and the picture clarity is just so real
I recommended this product.
Helpful?
Originally posted on Samsung Canada
Bflo
5 (9,999)

2026-05-11

size : 98"
5 (9,999)
[This review was collected as part of a promotion.] Love the setup for the price with really robust features
Helpful?
Originally posted on Samsung US

User manual & downloads

User Manual

ver 2603130 | 3.41 MB

Apr 09. 2026

ENGLISH

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Installation Guide

ver 2603270 | 1.2 MB

Apr 08. 2026

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Remote control

ver 2601070 | 0.12 MB

Mar 27. 2026

ENGLISH

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Simple User Guide

ver 2601080 | 0.18 MB

Mar 27. 2026

ENGLISH

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  • 1. We do not provide installation services for the built-in solution. Go to feature
  • 2. The distance between the wall and TV may vary depending on the wall type and installation method. Go to feature
  • 3. Bezel is not sold separately Go to feature
  • 4. Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model. Go to feature
  • 5. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. Go to feature
  • 6. Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice. Go to feature
  • 7. Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately. Go to feature
  • 8. Requires user login to Google Photos on the device.
    Options to hide memories and enhance content filtering are provided.
    Feature availability may vary by region and model. Go to feature
  • 9. Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux. Go to feature
  • 10. Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine) Go to feature
  • 11. Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required. Go to feature
  • 12. Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare. Go to feature
  • 13. Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel colour difference) Go to feature
  • 14. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). Go to feature
  • 15. For illustrative purposes only.
    Feature available in certain regions and models.
    Availability, supported features and user interface may vary by country, region, model and viewing conditions.
    Voice commands recognise English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognised.
    This feature provides AI-created content, with accuracy not guaranteed — please check results.
    Requires certain Bluetooth remote (sold separately on some models).
    In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.
    Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature
  • 16. Available for free on select Samsung devices. Internet required to stream.
    Channels may vary by country and are subject to change without notice.
    Supported Samsung devices may vary by country.
    Requires Samsung account.
    UI is subject to change without prior notice.
    Ads may appear on Samsung TV Plus.
    Available for free on Samsung Smart TVs since 2016. Go to feature
  • 17. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature

Key feature may different from Key Spec