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48 inch S90F 4K OLED Samsung Vision AI TV 2025

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48 inch S90F 4K OLED Samsung Vision AI TV 2025
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Highlights

alt

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

alt text

4K AI Upscaling Pro

Boost shows and movies to 4K resolution

A scene in nature is highlighted at the center in the outline of a TV screen, showing how "OLED HDR+" reveals bright highlights and hidden details in the scene.

OLED HDR+

Powerful brightness and deeper contrast

Two men gaming in living room. 3 large screens display different games 144 Motion Xcelerator 144Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.

Ultimate Gaming Pack

Unbeatable high performance for the gamer

T3 Platinum Award logo. Samsung S90F, 04/2025.

[T3] Platium Award

“Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score”

techradar Recommends logo.

[TechRadar] Recommends

"A big QD-OLED value”

Features

Enrich your experience with Samsung Vision AI

An OLED TV with Samsung Vision AI displays purple structures like glaciers on its screen. An OLED TV with Samsung Vision AI displays purple structures like glaciers on its screen.

Key features at a glance

Companion that enriches your life

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).
** Not all accents, dialects and expressions recognized.
*** Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off.
** TV must be connected to a power source to use this feature.
*** TV and mobile device must be connected to SmartThings to send and receive notifications.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favorite video games or watching live sports.

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2025 OLED S85F (NQ4 AI Gen2)
* Viewing experience may vary according to types of content and format. ** Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
* Viewing experience may vary according to types of content and format. ** 4K AI Upscaling may not apply to PC connection and Game Mode.

Picture Quality

Powerful brightness and deeper contrast

OLED HDR+

Our processor analyzes each scene and boosts for improved brightness. The result is an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.

* The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
** For S90F 42 and 48 inch : OLED HDR applied.

More about
Picture Quality

Deep blacks, clean whites and lively colors

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

Intelligently enhanced color expression

Color Booster Pro

AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colors. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Catch hidden details in dark scenes

HDR Brightness Optimizer

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Gaming Experience

Unbeatable high performance for the gamer

Ultimate Gaming Pack

Unlock the ultimate gaming experience with Motion Xcelerator, AMD FreeSync and NVIDIA G-Sync. These advanced technologies provide ultra-smooth, tear-free, low-latency gameplay with real-time responsiveness for an immersive experience.

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).
** Performance may vary.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).
** Performance may vary.

A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo. A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo. Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

More about
Gaming Experience

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.
** Some game titles may not support this feature.
*** Game Bar's Zoom-in mode is not supported for certain refresh rates.
**** Game Bar UI is subject to change without prior notice.

Faster, smoother low input lag gameplay

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.

* Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Sound

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.
*** The location and number of speakers may vary depending on the model.

A next level Dolby Atmos experience

Dolby Atmos®

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years of
new TV experiences
for free

* Content and services may vary by region and are subject to change without notice.
** Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some content and services require registration and subscription.
**** Requires Samsung account.
***** Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
****** Please note that the upgrade does not cover hardware-related performance, features or durability.

More about
One UI Tizen

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
** Latest software update is required.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. *** Connected devices are sold separately. **** Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device. ***** TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices. ****** UI is subject to change without prior notice.

More about
SmartThings

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.
** Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.  
** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
*** AI Energy Mode does not work with Game Mode.
**** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
** Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.
** Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.
*** You must download the Karaoke app from Tizen to use the Karaoke function.
**** An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Design

A sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen. A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen.

Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

Specifications

  • Product Type

    OLED

  • Display

    48"

  • Resolution

    4K (3,840 x 2,160)

  • Refresh Rate

    100Hz (Up to 144Hz)

  • OLED

  • Screen Size

    48"

  • Resolution

    4K (3,840 x 2,160)

  • Refresh Rate

    100Hz (Up to 144Hz)

  • Anti Reflection

    Yes

  • Picture Engine

    NQ4 AI Gen3 Processor

  • HDR (High Dynamic Range)

    OLED HDR

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • Contrast

    Self-illuminating pixels

  • Viewing Angle

    Ultra Viewing Angle

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144Hz

  • Smart Calibration

    Basic

  • AI Picture

    AI Optimized/AI Customization

  • AI Upscale

    4K AI Upscaling Pro

  • AI Motion Enhancer

    AI Motion Enhancer Pro

  • HDR Brightness Optimizer

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • Color Booster

    Color Booster Pro

  • Auto HDR Remastering

    Auto HDR Remastering Pro

  • EyeComfort Mode

    Yes

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS Lite

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40W

  • Speaker Type

    2.1CH

  • Active Voice Amplifier

    Yes (Active Voice Amplifier Pro)

  • Adaptive Sound

    Yes (Adaptive Sound Pro)

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Far-Field Voice Interaction

    Yes

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View

  • Multi-View

    upto 2 videos

  • Apple AirPlay

    Yes (w/o Equatorial Guinea, Eritrea, Ethiopia, Djibouti, Lesotho, Mauritania, Sao Tome and Principe, Sierra Leone, Somalia, Republic of South Sudan, Sudan, Togo)

  • Storage Share

    Yes

  • Karaoke Mic

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • Digital Broadcasting

    DVB-T2C

  • Analog Tuner

    Yes

  • TV Key

    Yes

  • HDMI

    4

  • HDMI (High Frame Rate)

    4K 144Hz (for HDMI 1/2/3/4)

  • USB

    2 x USB-A

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/0

  • HDMI Audio Return Channel

    eARC

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes(5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    LaserSlim

  • Bezel Type

    4 Bezel-less

  • Front Color

    GRAPHITE BLACK

  • Stand Type

    SIMPLE BLADE WIDE

  • Stand Color

    BLACK

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibillity - Voice Guide

    English (UK),French (France),Portuguese (Portugal)

  • Low Vision Support

    Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off

  • Hearing Impaired Support

    Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom

  • Motor Impaired Support

    Slow Button Repeat, Remote Control App. for All

  • Power Supply

    AC100-240V~ 50/60Hz

  • Power Consumption (Max)

    240 W

  • Eco Sensor

    Yes

  • Auto Power Saving

    Yes

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    1197 x 770 x 143 mm

  • Set Size with Stand (WxHxD)

    1069.3 x 682.6 x 209.5 mm

  • Set Size without Stand (WxHxD)

    1069.3 x 619.9 x 39.6 mm

  • Stand (Basic) (WxD)

    534.0 x 209.5 mm

  • VESA Spec

    300 x 200 mm

  • Package Weight

    17.8 kg

  • Set Weight with Stand

    13.2 kg

  • Set Weight without Stand

    12.3 kg

  • Remote Controller Model

    TM2360E

  • Slim Fit Wall-mount Support

    Yes

  • Full motion slim wall mount (Y22) support

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Built-In

  • User Manual

    Yes

  • Power Cable

    Yes

Reviews

48 inch S90F 4K OLED Samsung Vision AI TV 2025

4.7

Recommended by 94% of customers.

Write a review
5 stars 85%
4 stars 10%
3 stars 3%
2 stars 2%
1 stars 2%
Features 5.0
Performance 5.0
Design 5.0
Value 5.0
AI review summary
  • Customers praise stunning OLED picture quality with infinite blacks, vibrant colors, and exceptional contrast throughout content
  • Many highlight smooth 144Hz motion performance and HDMI 2.1 support as ideal for gaming and fast-paced sports
  • Reviewers commend the intuitive smart interface, fast app loading, and easy setup experience
  • Most appreciate the sleek ultra-thin bezel design and premium aesthetic in living rooms
  • A few note the remote feels small and some mention limited color customization options in streaming apps
AI-generated from customer ratings & reviews, and may include incentivized reviews.

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Relevancy sort puts the best reviews at the top. We look at things like helpfulness votes, latest review, pictures and other traits that readers look for in their reviews.

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1,472 Reviews

Lifes Good
1 (9,999)

2026-03-27

Size : 48" | Color : Black
1 (9,999)
Garbage. Do not buy. Thing is slow, takes forever to navigate menus waiting on this thing to figure out where your trying to go. 4 months in and the remote decides to not work in the home menu, It will work if I am watching prime but not if I'm trying to change sources. Starting to think it's the tv as the smart things app did not want to work either with same situation. I had to figure out the stupid nonbutton on the bottom of the tv. Of course this will require some goblin coming to my house. If they gotta come out i wish theyd just refund my money and take their piece of crap with them. I'm not very happy rn, for the price i expect better
Response from Samsung:
2026-03-27

Samsung Specialist

Hi there, It’s unfortunate to hear you’re having trouble with your S90F TV. To help us identify the cause and provide the most effective solution, please reach out so we can gather more information. You can contact us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or visit our website for LiveChat. ~ Samsung Specialist

SamsungOkie
5 (9,999)

2025-12-05

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Samsung Q90F tv is a high quality performing tv with fantastic picture. Crystal clear from almost any angle. Very easy to set up with so many apps already installed to choice from. Navigating with the remote is easy and intuitive. Samsung really made it easy to enjoy all that this tv has to offer. Setting up the picture with the different picture modes really helps dial in how you like to watch tv. The warm tones are warm, bright colors are vivid, blacks are actually black. This is a great tv with multiple options to tune your viewing pleasure just like you want in. I would definitely recommend the Samsung S90F. You can’t go wrong!
BobW
4 (9,999)

2026-05-20

Michigan

Size : 48" | Color : Black
4 (9,999)
[This review was collected as part of a promotion.] I had a 2024 version of the same TV in which the power control board burned out ~16 months after purchase and a few months after the warranty expired. Unbeknownst to me at the time of purchase, this model developed this problem. Based primarily upon price and satisfaction with the original unit until the time of failure, I purchased the new version where the problem was addressed. I have been very satisfied: picture quality was always good, but now improved; Smart features upgraded and work much better; minor sound issues also addressed. With the purchase, I did get an extended warranty, so I am confident I will enjoy my TV for the foreseeable future.
BDesai1
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Honestly, this TV just hits different for gaming and football nights. The processor does a great job upscaling - everything looks sharp without feeling overdone. Motion is super smooth thanks to the high refresh rate, so fast gameplay and quick passes stay clear with no blur. Brightness and contrast are where it really stands out. Deep blacks, bright highlights, and really vibrant colours - the pitch and kits just pop. Plus, there’s barely any glare, which makes a huge difference if you’ve got lights on or you’re watching during the day. Feels immersive whether you’re gaming or watching a World Cup match - you don’t miss a thing.
Niknik
5 (9,999)

2026-06-20

Grand Blanc Michigan

Size : 48" | Color : Black
5 (9,999)
Super smooth, very bright. A ton of control.om the settings. This is the best TV I've ever owned no contest. I play a ton of video games and graphics are a big deal to me. The sharpness,.contrast I'm color with the deep blacks. It doesn't just give you deep blacks. The TV literally turns off in black spots of whatever you're You're watching to give you a true black image instead of that foggy black. To me that's insane technology. There are not many TVs as powerful and capable as this TV. It's future-proofed. . . At least for the next 8 to 15 years. I don't see how any other TV could upscale much better than this one. It's truly as good as TVs can get.
Ice1138
2 (9,999)

2026-03-25

FL

Size : 48" | Color : Black
2 (9,999)
I'm a huge fan of the Samsung OLED and have three S90C. I got the S90F and had issues with green lines intermittently showing on the screen. I reported this issue to Samsung two weeks after purchase the the support team recommended that I update to the latest version and factory reset to resolve the issue. The issue has comes back every few weeks and the response from support has been to factory reset. This is an unacceptable response to an issue raised two weeks after purchase on a new TV. I really expected Samsung to address the issue but its been five months now and I still continue to see intermittent green lines on a new TV.
Response from Samsung:
2026-03-26

Samsung Specialist

Hi there, Thank you for bringing your concerns to our attention. We encourage you to reach out to us again so we can take a closer look, further diagnose the issue, and provide additional support. At your earliest convenience, please call Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist

Squirrelman
5 (9,999)

2026-05-28

Size : 48" | Color : Black
5 (9,999)
Replaced a LG Nano cell tv with this one and this is the best Tv I have ever bought! The picture quality is absolutely out standing, with fantastic vibrant colors, and unbelievable clarity. When turning on the TV it is instant on to the main menu. My LG took 10 seconds to boot up. The Samsung TV app is outstanding as well, with a large selection on free tv channels, that have something for everyone. Remote is good and easy to use, but i do miss the Lg smart remote that let you move the pointer around the tv, and not have do 20 clicks to mover the pointer around. Can't comment on sound quality as it is hooked to a surround system.
YCCTV
5 (9,999)

2026-06-22

Size : 48" | Color : Black
5 (9,999)
Purchased this TV just over one month ago. It is used in a bonus room with south facing windows and I am very impressed with the color contrast, brightness, and minimal screen reflection. It's also used for gaming on PS5 and the screen responsivness is outstanding. The game mode screen settings are incredible. This is after using a plasma with little to know motion blur. If I had a complaint it would be the AI screen settings. I had to tun this feature off. It workked well for watching sports but seemed to effect the image quality for regular tv. There are ALOT of setting to learn and setup when using this TV, but the extra customization is worth the effort.
GKay
3 (9,999)

2025-11-24

Size : 48" | Color : Black
3 (9,999)
Constantly signs you out of iplayer unless you turn off hbbtv(?!) and turn off tracking etc... Constantly requires you to choose region every time you turn on unless you turn off auto tune on standby. Some areas are FAR too dark unless you turn off eco and other light settings. Changing input or leaving a streaming service takes you to the 'home' page, where you then have to find and choose live tv... I had to search the internet to find solutions to these issues. You REALLY shouldn't have to! Once you have got your picture sorted to your taste, the quality is very good. It looks great, but the 'menu design' is very poor imo.
Rafasa2
5 (9,999)

2026-04-05

Glenwood Springs, Colorado

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] This smart TV has great quality for watching tons of content. Being in the Samsung ecosystem, it's got several cool features that I can use with my galaxy phone, tablet and earbuds. Being able to cast your tablet or phone is just a really cool addition. I also got one of the soundbars and it definitely took the setup to the next level. One can use the bar to cast sound from your phone as well. When using it for gaming, it switches to a gaming mode and it all looks amazing and the motion feels extremely fluid. If anything, there's a few small bugs I wish were not there, but nothing bad or annoying. Great purchase for sure.
SamsungHousehold
5 (9,999)

2026-02-22

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I love my Samsung smart tv. The picture is bright and smooth. The picture contrast is awesome, even if the sun is shining right on the screen, I can still watch my shows without problem. The sound is crisp, it doesn't have to be blasting. You can hear even the smallest details you normally miss when you watch a movie at home. It's hands down absolutely the best tv I've ever owned. I've never had any problems with it. I got the 55 inch tv and the 4K picture resolution is so much more detailed. It's got great clarity, the picture NEVER looks distorted or blurry, even on the larger screen. And casting to the smart tv from my phone is seamless, plus my friends can.
Bear dog
3 (9,999)

2026-01-18

sussex

Size : 48" | Color : Black
3 (9,999)
The Television picture on the screen up and working is a brilliant Image, However for a modern Television I was very disappointed there was not at least one scart socket for old people like myself to plug in a our old DVD and VHS player, that my old TV played, and none of the old red, white, yellow, plug-in's for old video games, you might say I can see search and see my old films on this TV. But I can never play and see personal Family made on a VHS cassette Videos. Also as it it such a super modern TV why can it not instal every everything plugged in itself, I seam to have to instal everything, something as simple as unplugging my ariel, I have to instal it again.
Branch3z
3 (9,999)

2026-01-01

Size : 48" | Color : Black
3 (9,999)
[This review was collected as part of a promotion.] The OLED panel quality itself is excellent — contrast, brightness, and image clarity are exactly what you would expect at this level. From a pure hardware standpoint, the TV performs very well. Where the experience fell short was everything around the product. For a premium OLED, the ownership experience felt surprisingly transactional. There was little guidance, setup optimization, or sense that this was a high-end purchase rather than just another item shipped out. The TV is good, but the overall experience did not feel aligned with Samsung’s premium positioning. With stronger post-purchase support and customer engagement, this could easily be a five-star product.
Response from Samsung:
2026-01-02

Samsung Specialist

Branch3z, We appreciate you sharing your experience. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use. • Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. • Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice. If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist

Darius
5 (9,999)

2026-06-05

Baltimore MD

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Iv always has samsung tvs and phones since high school and they have been great my old samsung tv had it 10 years be for it started acting funny still worked fine but it was old and starting to slow down it would take a cupple seconds to load apps. Saw this tv and sale around black friday and was like why not. Let me tell u I will never buy an non oled tv again this thing is a game changer. The screen is incredibly bright despite haveing anti glare the 120hz- 144hz is smooth for games like battlefield and arc raiders. If samsung keeps puting out tvs like this I will for ever buy them. Also my s26 ultra is great too.
AOkii
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Just got hands-on at the Samsung event and I’m genuinely impressed. I spent some time playing FIFA 2026 the gaming experience was smooth. No lag, super responsive, and the visuals felt incredibly immersive, you can really tell the difference when you’re actually playing, not just watching. What stood out the most for me though was the football picture quality. Watching live match content on the screen felt so real sharp details, rich colours, and the motion handling was on point. You could clearly see every pass, every movement, without any blur. Also made sure to grab a shot of the screen while football and gaming content was playing (had to — top priority 👀), and it really captures how crisp everything looks in real life. Overall, if you’re into gaming and football, this setup hits both perfectly.
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PeterQuill
5 (9,999)

2026-05-21

Lancaster, OH

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] This TV is amazing: great resolution, great colors, great contrast, very good brightness, and great features. It looks super sleek, and the build quality is really good. If you are a Samsung phone user, you're going to get a lot for your money. I love all the ecosystem features. I like the fact that I can use my phone to control the TV. I like the fact that it has a built-in assistant, and my absolute favorite feature is the gaming hub. Imagine being able to play your favorite games without needing a console. As long as you have a fast internet connection, you can stream games on platforms like Amazon Luna and Xbox Game Pass, etc. Honestly, I don't regret buying this TV.
Dr Asqueroso
3 (9,999)

2025-12-10

Size : 48" | Color : Black
3 (9,999)
Absolutely love my TV and after one week of the 65 inch beast, I'm happy I decided to make the purchase, the hardware is class leading and the content displays in such a way, I just keep getting blown away. The only issue I have is with the Tizen operating system its awful, too much clutter and not enough options to clean it up to make it how I'd like also it would be great if there was a notification which popped up to screen when UHD 4K/ HDR/HDR10+ was sensed by the TV there should be something that lets the user know what kind of content they are getting. hopefully theses are things which can be fixed via a software update as they really do let the TV package down.
jean291
5 (9,999)

2025-06-25

Parker

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I am very impressed by how this tv runs, it’s so smooth and the quality of the picture is amazing! From set up to the anti glare to the sound 10/10. I wasn’t sure what to expect with the AI motion, I’m not a TV buff so specs and all are hard for me to understand but I will tell you from my point of view I can really tell the difference, My tv experience is definitely better. The sound was surprisingly good, it does get pretty loud. . Picture quality is crisp and colorful. I still have to play with it a little but everything I’ve already played around with I’m blown away by. Samsung did a great job with this TV!
MarsUniverse
5 (9,999)

2026-06-23

North Carolina

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I love the life like quality of the TV. Paired with Bose home entertainment surround system its like actually being in a movie theater. It has everything I could want. Google play store already on the home page so you dont need firesticks or any type of movie box. You just load the app and movie straight from the TV. I noticed its a little heavier and slower then a movie watched on a Chromecast or something cause of bloatware but you can disable mist apps you dont use. Plus I use Hotspot for everything.the brightness and contrast are on point with no glare even being directly across from my sliding screen door.
bobianna
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Honestly, this TV feels on another level for gaming and watching football. The processor handles upscaling really well, so everything looks crisp without looking artificial. Motion is impressively smooth too, thanks to the high refresh rate — fast gameplay and quick passes stay sharp with no noticeable blur. Where it really shines is in brightness and contrast. The blacks are deep, highlights are bright, and the colours are rich — the pitch and kits really stand out. It also deals with glare well, which is great if you’ve got lights on or you’re watching during the day. Overall, it’s super immersive whether you’re gaming or watching a big match — you catch every detail.
Adeloves
5 (9,999)

2025-12-27

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I would have truly regretted it if I hadn’t purchased the 77" S90F OLED TV. This TV outperforms every other set I’ve seen in brightness, sharpness, and color accuracy. The picture quality is flawless, with no visible blemishes at all. Choosing the 77" model was absolutely the right decision, and to be honest, I fell in love with this TV. It made our family Christmas celebration extra special—we enjoyed watching the Hollywood Christmas Parade and the Disneyland show together. It was well worth the investment, especially thanks to Samsung’s sales promotion. No regrets at all. Samsung really got this one right.
Tanpop777
5 (9,999)

2025-06-03

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] We bought this tv about 2 weeks ago. We knew we either wanted a 8k or a Oled as I have had one in my bedroom a couple of years ago but replaced it with a bigger tv that was Qled. Only I could see the difference with the picture quality. So we decided to get the Oled 77inch. I can tell you I’m never going back. The picture quality is amazing. The black on black really makes movies come to life. If you get one you won’t regret it. I would definitely recommend it. We have so many things Samsung products now I have lost count lol. The quality and the service has always been great. And although there are other brands of Oled. That’s the main reason why we went with Samsung again.
DLamps1
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Ok wow! First impressions are no glare on this screen even from strong light sources. Screen is consistently vibrant no reflections high refresh rate and massive. I saw FC26 running on this and it looked so smooth, gaming definitely has the motion of real life football, even smoother as broadcast is like 50hz and this tv can go to 144hz and 4K. Future proof o rama I look forward to seeing the World Cup 2026 on this beaut. Want it in my living room
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Rvns
5 (9,999)

2026-06-02

Maize, ks

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Tv does great with viewing angles and does okay in morning sun. The next gen tv after I bought this one doubled the brightness and wish I would have waited for the newer model. When using apps like hbo and disney+ that uses higher streaming the picture blows me away! As far as youtube and sling apps it is like "I could have been okay with qled". Upscaling for the ps2 is amazing and the graphics are smooth! The ps4 graphics are great too. I need to upgrade to ps5 and would imagine that would be great. Contrast and sharpness is true to colors. I just usually use the automatic colors or let the wife chose.
Wowwwow33
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The S95F is easily one of the best OLED TVs I’ve experienced. The picture quality is outstanding, with deep blacks and incredibly vivid colors that make every scene look stunning. It really shines when watching football or playing football games. The motion is smooth, the details are crisp, and it makes the whole experience feel much more immersive and engaging. What impressed me the most, though, was the glare-free feature. It works surprisingly well, reducing reflections significantly even in brighter environments. That made a huge difference, allowing me to stay fully focused on the game without distractions. Overall, it’s an exceptional TV, especially for sports fans and gamers.
Cletheroe
5 (9,999)

2025-12-08

Size : 48" | Color : Black
5 (9,999)
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way. The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.
1cj011
5 (9,999)

2025-04-16

Fair Lawn

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Hi - This is my first Samsung TV ever. Here is how it went: 1) Unpacking this TV was easy because the instructions were clear. 2) The remote is amazing. Small and easy to use. 3) Setup of the TV does take some time because you need to do it via Samsung's SmartThing apps which wasn't very smooth unfortunately. 4) When setup was completed, I immediately noticed how responsive, quick the operating system is. Very impressed by it. My other OLED TV's, different brand, not even close. 5) The colors are amazing, sounds is pretty good and last, no reflections at all. So Cool. Love it. 6) Tried PS4 and it works so well with this TV. Want to play all the games again. I highly recommend this TV.
Neff
5 (9,999)

2026-06-01

Compton Ca

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Upgraded from a 2021 Sony OLED due to needing a larger screen for my new living room. I was hesitant on switching brands not because I am loyal to a brand but due to loving everything about my experience with Sony. I am glad to say I very satisfied with my switch. The color volume and brightness where a big step up and the contrast did not suffer. The upscaling is also better, its sharper and smoother without having to add backlight flicker. Another beautiful thing was the 4 2.1 hdmi ports, I no longer have to choose or swap between devices to get the faster port. Best choice overall, and if you are on the fence about this one or LG, look no further and don't make the mistake. Get this OLED.
CSto
5 (9,999)

2026-05-20

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] TV is great. Lots of options for adjustments and the menus are easy to navigate. I really do like the platform for apps too. It's literally a 1/4" piece of glass it feels like, so be careful during installation and definitely have 2 people. It is fairly heavy. The only complaint I have is the screen saver comes on frequently. I've adjusted every power saving feature, and everything related I could find. I primarily watch youtube and if I don't use the remote, the screen saver comes on within prob 10 min. Searching online and with support this seems to be a software or firmware problem.
florencialei
5 (9,999)

2025-06-03

Dallas

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I thought I was just buying a TV, but I quickly realized I got something much bigger. My husband helped with the setup and even added features to control some of our smart home devices. Total win! I usually work from home, but last week I had an all-day meeting. I activated the SmartThings Pet Care feature to play calming sounds for Pippo, my mini goldendoodle! I’m not very tech savvy, so I was worried it would be overwhelming. But everything was super intuitive.I easily installed streaming apps and had no trouble navigating the TV. Now the only problem is… my son discovered the Gaming Bar and all its perks. Now he wants to use my TV. Big win for the whole family. I’d recommend this TV!
ParanormalGuy
5 (9,999)

2026-06-23

Size : 48" | Color : Black
5 (9,999)
I bought this tv around Christmas and I can tell you, I have never had a better tv. I don't normally fill out reviews on my purchases, however I absolutely had to for this Tv. The colors are so sharp and vibrant. Menu is easy to navigate and the remote not needing batteries is a bonus. I'm a huge gamer and the main reason I bought this tv. Just when I thought the picture couldn't get any better, I discovered AI Mode. Along with the gaming picture setting, the two combined are just unreal. This tv is a must for any gamer looking for the best graphics and quality. I love every bit of this Tv.
65” Samsung
5 (9,999)

2026-05-22

Size : 48" | Color : Black
5 (9,999)
I was in the market for a tv so I called my local tv repair shop and asked them if they had any recommendations. They recommended LG, Sony and Samsung. I went out and checked all 3. I purchased the 65” Samsung. The lightness of the tv was amazing making it very easy to mount. The tv was very easy to set up and found the tv controls easy to navigate. My only drawback was the size of the remote being very small my big hands found the buttons too close to each other and sometimes I found myself touching a button or two that I never intended too. Picture was great, watching sports was very good
JC97
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I thought my Samsung TV I bought back in 2020 was good, but this 83" S90F OLED is something else—it’s HD to the max! Driven by the NQ4 AI Gen3 Processor, the 4K AI Upscaling Pro breathes new life into every frame, making tonight’s football matches look like you’re standing on the touchline at the World Cup. For gaming, the jump to a 144Hz refresh rate and OLED HDR+ is a total game-changer, delivering vibrant colours and liquid-smooth motion that my old set just couldn't touch. It’s not just a bigger screen; it’s a complete Vision AI upgrade that turns every event into an absolute spectacle.
PHDave
5 (9,999)

2026-04-05

Size : 48" | Color : Black
5 (9,999)
Our new Samsung 55" OLED is outstanding in every way. We purchased this model after careful comparisons to other Samsung NeoLED and OLED offerings from other brands. This one stands out by good measure. The brightness and depth of colour are breathtaking. From any seating angle in our room, the picture is clear and balanced. Want to check the resolution? Walk right up to one of these and look your favorite news anchor person in the eye. BOOM! The colour and contrast are beyond perfection. All of these points are valid whether streaming via Wi-Fi or viewing via your fibre optic service. To complete our system, we bought the HW-QS700F sound bar with the wireless woofer. The combination is stellar!
P and K
5 (9,999)

2025-12-30

Size : 48" | Color : Black
5 (9,999)
We recently acquired the Samsung 83 OLED TV. We have had it for approximately one month and quite frankly it has exceeded our expectation in every aspect including Picture quality, vibrant colour and sound quality without our surround sound system. We were worried that the 83" maybe too big large for 15 X 20 family room however it fits in there perfectly. This is our 4th Samsung TV we have owned and by far the best of a great line. We highly recommend this product. P.S. don't forget to upgrade your Netflix account to the 4 K package... you won't regret that! Kind Regards Peter and Kelley
GFran
5 (9,999)

2025-12-13

Size : 48" | Color : Black
5 (9,999)
I finally upgraded my 55” Samsung LED TV purchased in 2011 and im so blown away with this new 65” OLED, the screen size seems so much bigger even though it’s only the next size up, the resolution , clarity, colors and display are remarkable and just how clear and everything looks is amazing. Watching Netflix or prime video is even better and hard to put into words how realistic the picture quality is. I highly recommend this tv to anyone looking to purchase. I spent a long time researching and going into different retailers to see for myself and not other brand and model comes close to this one. Head over to a local visions retailer and make the best purchase if you enjoy watching movies at home.
JJJinxy
4 (9,999)

2025-10-19

Size : 48" | Color : Black
4 (9,999)
[This review was collected as part of a promotion.] I’ve had the Samsung S90F OLED for a little while now and honestly, it’s a great TV overall. The OLED picture quality is stunning with deep blacks, bright highlights and smooth motion that makes movies and games look incredible. The downside is the sound isn’t amazing, so you’ll probably want a soundbar, and I wish it supported Dolby Vision. Still, it’s one of those TVs that makes you stop and stare at the screen sometimes. Solid 4 out of 5 stars. Maybe with time HDR processing can be improved substantially for DV content. Similarly i owned a SUHD TV years ago which at times could beat my XBR TVs advanced processing. Things change that bring out the best of displays so here's to future improvements!
manny
5 (9,999)

2026-04-20

Miramar FL

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung 77" OLED S90F is easily one of the best TVs released in 2025. The picture quality is outstanding — deep OLED blacks, excellent contrast, and vibrant colors that make movies and sports look incredibly lifelike. The new Vision AI processor is noticeably smarter this year, automatically optimizing brightness and motion without over processing the image. Gaming performance is top‑tier with 4K 144Hz, super‑low input lag, and flawless HDR tone mapping. The interface is fast, the build quality feels premium, and the overall experience is smooth and modern. If you want a large‑screen OLED that delivers elite performance without the premium price of the flagship models, the S90F is the sweet spot!
Samm
5 (9,999)

2026-06-22

Bronx NY

Size : 48" | Color : Black
5 (9,999)
The tv looks absolutely stunning colors pop and imagine is sharp hdr content is bright and colorful and accurate watching 4k movies on this is a pleasure many don't know its out there its smooth in terms of motion on both hdr and sdr content and old shows and movies upscale great to 4k The speaker system is surprisingly loud it sounds like a mini sound bar gaming at 144hz is smooth and latency is very good even compared to monitors infinite blacks so contrast is perfect if you have the pleasure of watching high bitrate content or Blu-ray movies your in for a movie theater experience.
Miax
5 (9,999)

2026-06-22

Size : 48" | Color : Black
5 (9,999)
​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better.​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better, I go to the theater and im utterly disappointed because my TV quality is incomparable to any state of the art movie theater
MarkinNYS
1 (9,999)

2025-12-20

Size : 48" | Color : Black
1 (9,999)
[This review was collected as part of a promotion.] This TV’s quality of picture in low light scenes is beyond bad. Movies and some TV shows that have low light scenes are barely visible on this set. To be clear, you can’t even make out the people in the scene or anything else in it. I purchased 2 sets for my house and returning both of them. We watch TV in a darker room and thought that the OLED would be best. I guess I was mistaken! I am checking into QLED or may just revert back to using my 10 year old sets that had perfect pictures still. I have always been a Samsung user for my TV’s and am very disappointed in this set.
Response from Samsung:
2025-12-22

Samsung Specialist

MarkinNYS, We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist

Scany
5 (9,999)

2026-05-22

Size : 48" | Color : Black
5 (9,999)
I’m extremely happy with this TV. The picture quality is outstanding with deep blacks, vibrant colours, and excellent brightness. Movies, sports, and YouTube content all look amazing, and the motion handling is very smooth. The OLED display really stands out, especially in darker scenes where the contrast looks incredible. Setup was simple, the Tizen interface feels fast, and the overall design of the TV looks very premium. Definitely one of the best TV purchases I’ve made and a great value for the quality you get. Highly recommended for anyone looking for a premium 65” OLED TV
RuthyP26
5 (9,999)

2026-02-17

Wales

Size : 48" | Color : Black
5 (9,999)
We bought our last television 9 years ago and were still pleased with it and it was working well but were curious to see how much had changed in quality etc since then. We have been so impressed with the difference in picture quality in our new Samsung and in every aspect of the viewing experience , we comment on it every time we watch something , it's like being in the room with the people or being right next to the action. We would not have believed it until we spent time watching. The Winter Olympics have been a great test , we can't wait to see our favourite nature and history documentaries. It's a bit early to review the functionality and SMART features but the set-up looks intuitive and accessible.
momomo
1 (9,999)

2026-07-03

Size : 48" | Color : Black
1 (9,999)
This is an absolutely beautiful TV with one exception. The volume goes up and down so LOUD that it makes watching it impossible. I've tried the fixes i.e. turning off the microphone to no avail. When you turn off the mic the sound reverts back to mono or something awful and the ads still increase in volume 50% louder than the shows. I've tried adding their sound bar but no that just made the up and down volume louder. So sad samsung has not fixed this issue. Don't waste your money on the poor excuse of a TV because the volume changes will make you want to just throw it away.
Response from Samsung:
2026-07-03

Samsung Specialist

Thank you for your review. If there’s anything we can assist with, please don’t hesitate to call us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or reach us via text anytime. You can also visit ‘Support’ on our website for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist

SamsungSteph
5 (9,999)

2025-08-28

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Perfect for all content. I personally use it now for streaming and gaming. Sound projection isperfect. Sizing ratio again perfect. The big step up is the graphics and display. This tv I noticed definitely improved with its contrast and also love the bright, detailed picture that's incredibly color accurate!! The high refresh rate and cloud gaming support also make it an excellent gaming TV and I personally love the Anti- Reflection Screen. To those who arent aware its a cool glossy screen that helps blacks look deeper in mood lightings. Overall had to review. Samsung your killing it all over, as a loyal samusung user my entire life I have no complaints nor would ever change brands. Thankyou everyone.
cm03079
5 (9,999)

2025-07-21

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I've had the TV about 2 months at the moment it's the best TV I've ever had. More TV than most people need. Use it for streaming, movies, television, & screen mirroring. If everything continues to be good and they allow me to say anything. I'll let you know more. I'm hoping everything will be good after 12 to 24 months and then some. I'm hoping if anything weird happens it happens in the first 12 months. My first Samsung TV lasted 10 years. I still have an old fashioned box TV that still works after 25 years. I'll probably replace it with a Samsung within a couple years.
Viktoria Kozicsko
5 (9,999)

2026-03-27

Ashford, Kent

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] We bought few months ago ago the last OLED and the display is absolutely amazing , the pictures the quality and the graphics just incredible. We also got the Sound bar along with TV and it’s just won like in the stadium when we watch football
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Janario
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Absolutely blown away by the picture quality on the 83” OLED S90F colours are insanely vibrant and blacks are truly deep. The NQ4 AI Gen3 Processor makes everything look sharper with smooth upscaling and intelligent optimisation.
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Gottenx
5 (9,999)

2025-12-12

Size : 48" | Color : Black
5 (9,999)
Bought it 2 weeks ago and I'm loving it. I finally found a perfect TV to play with my videogame consoles. True black and an amazing HDR that gives you total immersion. Excellent resolution and easy connectivity. Switching between apps is super fast (quick processing times with immediate response). And the almost no borderline gives you that "portrait" like sensation with an amazing sound, given it's very slim design. The AI feature when you're close by showing you basic local info is just amazing, it feels like having an automated powerful PC in your living room/basement.
michelle100100
5 (9,999)

2025-05-03

Corpus Christi

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] This is my first time with a Samsung TV and I am loving it. I am so impressed with the quality. It was very easy to install. It is very light and thin. The 4k quality is phenomenal. I notice a big difference in the improved sound quality due to the object tracking sound and the adaptive sound pro. The interface is easy to work with and I am really enjoying seeing all of the tv options I have with the pro endless free content. The controller has my favorite apps with just one button which makes it easy to get to what I want to watch quicker. There is voice command available on the remote. Overall I think this is a fantastic tv to upgrade any type of space and I am excited about all of the great features.
colaZero
5 (9,999)

2026-03-27

london

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Display is amazing best contrast best resolution prefer the looked to the s95f processor is strong and will last a while sound could be better but we get a soundbar for that connectivity is great
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ChrisB
2 (9,999)

2025-11-12

Size : 48" | Color : Black
2 (9,999)
Bought this TV a week ago. Picture and screen is good but everything else not so good. 1. No native media player to play media files from local network 2. No free app to perform media player tasks 3. No app to support older TABLO devices 4. Audio output is either TV or external speakers. Cannot play together 5. Tiny remote has poor functionality. No direct buttons to setup or programmable features. 6. Remote control does not work as universal remote for most of my devices. 7. Could not rename external devices (sources) unless Samsung recognize it from its list. 8. Split screen (multi view) could not watch two TV channels like ABC and NBC. I gave 2 stars for the display only but could not give more for TIZAN OS
Response from Samsung:
2025-11-12

Samsung Specialist

ChrisB, We appreciate you sharing your thoughts on Samsung's S90F. Please note the following: - While 2025 Samsung TVs do not have built-in media players, if you wish to play files from your NAS/PC, we recommend using a USB drive or a dedicated streaming device that supports network sources. Alternatively, you could set up a Plex/Emby server on your network and use a compatible app or casting method to display on the TV. - To watch live or recorded content from an older Tablo DVR, you can use an external streaming device with the Tablo app. - Q-Symphony allows sound from TV speakers and compatible Samsung Q- or S-Series Soundbars simultaneously. The HW-S800D (Black) or HW-S801D (White) Soundbar would be a great addition to Samsung's S90F TV. With 3.1.2 Channel audio, built-in Wireless Dolby Atmos, and Adaptive Sound, your audio is analyzed in real time to pull out the most important audio based on the type of content. - While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example: • Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers. • Volume rocker: Push up/down to adjust volume. Press and release quickly to mute. • Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts. • RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel. These functions allow for a more streamlined experience without adding extra buttons. Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation. This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice. - The remote can also be setup as universal. You can also rename external sources. For setup, please refer to the 2 links below (reference pages 19 & 31 of the User Guide): 1. https://www.samsung.com/us/support/answer/ANS00089902/ 2. https://downloadcenter.samsung.com/content/UM/202505/20250518034749001/BN81-27185A-170_EUG_ROPATSCF_NA_ENG-US_250226.0.pdf We hope this helps! If you need more assistance or have questions, please don't hesitate to reach us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. LiveChat with an agent as well as manuals, software, and warranty info can be found at the ‘Support’ link on our Samsung website. ~ Samsung Specialist

CabagePtchKid
5 (9,999)

2026-03-14

Tennessee

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I am very pleased with my Samsung Smart TV! This television offers a truly remarkable viewing experience. The picture quality is simply stunning, with vibrant colors and deep blacks that bring content to life. Its smart features are intuitive and easy to navigate, providing seamless access to a wide range of applications. The sleek design complements any living space beautifully. I am impressed with its overall performance, as I have been with all of my previous Samsung purchases, and highly recommend shopping with them if you want the best quality tech devices available!
Matt64
5 (9,999)

2026-02-11

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I couldn’t be happier with my Samsung QE48S90F 48" OLED S90F HDR 4K Ultra HD Smart AI TV. The picture quality is absolutely first-class – the OLED panel delivers stunning contrast, deep blacks, and incredibly vibrant colours. Everything from films to sport looks crisp and lifelike in 4K HDR. The sound quality is impressive for such a slim TV, and the smart features are fast, intuitive, and easy to use. The AI enhancements really do make a noticeable difference to both picture and sound. Build quality is excellent and it looks sleek and modern in the room. Overall, it’s a premium product that’s well worth the money. Fully recommended – a fantastic investment for anyone wanting top-tier home entertainment.
Alex M
5 (9,999)

2026-05-11

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] It is a great great TV I've never seen TV like this before. I decided to buy s90d but this one has more features and better quality better resolution better clarity also is fast in motion the other thing if you adjust your contrast and brightness it would be the best TV ever I checked all of the preset adjustment but I chose change it little bit to the best accurate adjustment. Highly recommend for daily use also recommended for gaming the other thing I love it it's very thin also it's very lightweight and on top of it I love the remote control. My wife said all of the TVs in different brands that we had before were trash. I checked all other brands and finally found my TV. Remote chargers with the indoor lights
Lookin4perfection
4 (9,999)

2026-03-20

Rockford,Illinois

Size : 48" | Color : Black
4 (9,999)
[This review was collected as part of a promotion.] From the moment I turned it on I knew there would be a slight learning curve since my last Samsung lasted 15years. Love the razor thin design The picture quality is amazing clarity, contrast and brightness can all be adjusted easily in settings. The only thing I would change is the remote it’s literally the size of a Heath candy bar and easy to lose around the house in couch cushions etc. buttons are way too tiny. Connections in the back are simple to work with. Do wish it came with a paperback booklet of all information instead of having to search through settings menu.
Bahram
5 (9,999)

2026-04-25

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung S90F is a phenomenal display that represents a huge upgrade over my previous LG OLED, particularly when it comes to pushing massive brightness and vivid colors alongside those perfect, inky blacks. The gaming features are where this panel truly shines, boasting ultra-low input lag, full HDMI 2.1 bandwidth, and a blistering 144Hz refresh rate that makes every session feel incredibly responsive. Booting up Forza Motorsport on this screen is an absolute jaw-dropper; the lifelike lighting and silky-smooth track details elevate the best game ever made to an entirely new level of immersion. If you want a flawless, premium television that maximizes current-generation hardware, the S90F delivers on every front.
MichaelK
5 (9,999)

2026-05-25

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] We have installed our TV in an outdoor alfresco above the fireplace and couldn’t be happier. The screen is crisp and sharp and the menu works really well, I’m enjoying running the app also which is given me lots of new options and an easy way for others in the house too control the TV without looking for the remote all the time We like the extra channels and services and have been pleasantly surprised with how easy it was to set up The TV itself is very light and was easy to install on the wall. I would have no hesitation in recommending this to any friends and family
Response from Samsung:
2026-05-26

Samsung AU

Thank you for the fantastic review! We're thrilled to hear your OLED TV has been the perfect addition to your outdoor alfresco area. It’s great to know you’re enjoying the crisp picture quality, easy setup, smart app controls, and additional entertainment options. We really appreciate your recommendation and hope you continue enjoying your Samsung TV experience!

AlecE10
5 (9,999)

2026-01-04

London

Size : 48" | Color : Black
5 (9,999)
Really impressed with every aspect of the TV. Sound and picture quality is fantastic and as good as you see in the store display model. Will take some time getting used to all the features as the TV can do so much. A proper handbook would be great rather than having to search online all the time. Took quite a while to set up as I am older and not so technically minded as some people but got there in the end. Had some issues with the delivery and instillation but that was more to do with the 3rd party company than Samsung. Looking forward to discovering all the features.
Di267
5 (9,999)

2026-04-07

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I order it and cant wait to recieve it. It will be perfect for playing games and watching movies, AI integration is just an amazing feature
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Mitty
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The display is perfection! The refresh rate makes for smooth playing of FIFA. The slim design is almost unbelievable.
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hentech
5 (9,999)

2026-02-21

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Upscaling 1080p is near identical to native 4k when streaming. Game mode delivers a fantastic experience when using Xbox or PC. The brightness and contrast levels that this panel can produce easily make it a great TV for bright rooms. The AI enchaned sharpness and smoothness makes it exceptional when gaming or watching sports, I don't think I've ever been able to see the puck so clearly while watching hockey. If you were lucky enough to see this TV on display in store next to its price competitors you will see that it easily outclasses anything in the price range.
isa.morais
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] This screen is very good. It doesn’t lag and very quick and efficient. The quality of the image is great.
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Keira18
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Gaming feels faster and more responsive. Such a good vibe. Football seems more realistic!
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Hw0723
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The vivid colour of this display is impressive :) It makes the scene more dramatic
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Optigon
5 (9,999)

2026-03-27

London - kingscross

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I brought this item a few weeks ago and I was highly impressed.
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Chazza2026
5 (9,999)

2026-03-27

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Amazing quality perfectly crisp the best television going
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Blindsight
5 (9,999)

2026-02-17

Corpus Christi TX

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Awesome overall TV. Got it on sale for a decent price as well. The OLED panel really accentuates the colors and to he honest some seem more saturated than others, which i think could be a settings issue with which I am still tinkering with. The TV works well with any game systems and you get that sweet 120 fps as well. Some issues I have is the TV doesnt like to switch inputs when using console commands, as I mentind earlier some colors seem more saturated than others and the interface location although nice leaves cables going down the wall if mounted on one.
ypetrovsky
5 (9,999)

2026-04-05

bergenfield, nj

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I’ve been really impressed with my Samsung TV. The picture quality is outstanding—sharp, vibrant, and with deep, accurate colors that make everything from movies to sports look incredible. The brightness and contrast handle both dark and well-lit rooms really well. The smart features are smooth and easy to use. Apps load quickly, and navigating the interface feels intuitive without any lag. I also like how seamlessly it connects to other devices, whether it’s streaming from my phone or using external hardware. Sound quality is solid on its own, but it also pairs easily with a sound system if you want a more immersive setup. Overall, it feels like a reliable, high-quality TV that delivers great performance for everyday use.
endersmercy89
5 (9,999)

2025-05-29

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I am very impressed with the quality of the picture of this tv. When I first turned it on I was blown away with how clear and crisp the picture is. The AI Motion Enhancer Pro really brings the picture to life. The Auto HDR Remastering makes older content look very modern and enhances my viewing experience. The sound quality is just as great with the Active Voice Amplifier Pro and Adaptive Sound Pro. I've been enjoying viewing the Pro Endless Free Content that is available on the TV. Samsung really takes my home entertainment system to a whole new level.
JEnewyork
4 (9,999)

2026-01-05

New York, NY

Size : 48" | Color : Black
4 (9,999)
This TV has a great picture and nice footprint and is over all a great TV. I did specifically go with Samsung because I'm in the Samsung ecosystem and it had Alexa which I also use. Those features are not perfect. My biggest complaint is that you cannot change the activation name of the Alexa so I either have change the name of the Alexa in the room (which we already have a "relationship" with) or not use Alexa for voice commands on the TV. For streaming from my phone, it's quite a few clicks whereas you'd thing Samsung to Samsung would be easier, but it does work. There are ALOT of settings and it took time to get it all the way I wanted (TIVO, Computer, Soundbar, FireStick) but I'me very happy with the setup and integrations.
jorla2412
5 (9,999)

2025-06-11

Spain

Size : 48" | Color : Black
5 (9,999)
I am very impressed with the quality of the picture of this tv. When I first turned it on I was blown away with how clear and crisp the picture is. The AI Motion Enhancer Pro really brings the picture to life. The Auto HDR Remastering makes older content look very modern and enhances my viewing experience. The sound quality is just as great with the Active Voice Amplifier Pro and Adaptive Sound Pro. I've been enjoying viewing the Pro Endless Free Content that is available on the TV. Samsung really takes my home entertainment system to a whole new level.
MAV3RICK21
5 (9,999)

2026-05-19

NEW JERSEY

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I recently purchased the 77” OLED S90F, and I am extremely happy with it. The picture quality is excellent, with rich colors, deep contrast, and very sharp detail. Movies, sports, and gaming all look smooth and clear, and the OLED black levels make everything feel more cinematic. One of the best parts for me is the connectivity. I paired the TV with my Denon receiver and Klipsch 7.2 speaker system, and everything connected smoothly. The TV works great with my home theater setup, making movies and streaming feel much more immersive. Overall, this TV feels premium, fast, and easy to use every day. The colors are beautiful, the image is clean, and the smart features make the whole experience even better. I would definitely recommend it.
Bubba
5 (9,999)

2026-01-20

Pennsylvania

Size : 48" | Color : Black
5 (9,999)
S90F Extremely clear and the speakers are 40w not 20w as the lower grade OLED that Samsung manufacturers. Bright picture from all angles with optimal viewing as well. Hardly any reflection and it is in very bright room. Added sound bar with bracket to keep it off the mantle but the speakers would have done just fine without it. System set up is quick and easy self explanatory. When you call Samsung for trouble shooting or advice you speak to a person not Ai and that’s important to most customers. Great TV a little pricy but worth every penny.
MWagner1215
5 (9,999)

2025-07-16

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung S90F OLED is an absolute banger of a TV. The picture is so vibrant and punchy that it looks better than life. Gaming is an absolute beast on this thing too. It automatically detects my console and PC and switches to gaming mode, which tweaks the sound, picture, and response time. It makes it impossible to game on any other TV or monitor in my house. Also, this TV is razer thin. It's actually thinner than the average LED lightstrip. If you are looking for an OLED TV with flagship features at a not flagship price, the S90F is the way to go!
InsanelyWicked
5 (9,999)

2026-03-23

Oklahoma City

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The picture quality is amazing. The number of features is great and helpful. Being able to shut my lights off on Smart Things on the TV is awesome. However, Smart Things on the TV is limited compared to the app on my phone. The menu does lag a bit but it's not the worst experience I've had. Overall the TV is amazing for watching movies and gaming. The contrast is elite tier. I think the brightness is perfect. Not too bright or too dim. The clarity is as expected. I stopped using my g7 28 inch monitor for gaming because it's way better on this TV.
scorpion23
4 (9,999)

2026-07-15

Lancashire

Size : 48" | Color : Black
4 (9,999)
Firstly out of the box this proved difficult to set up and link to wifi, with two controls wasn't sure what I should be using also all instructions were AI and if you hit a problem not sure where to go. The picture is very good but it does reflect a lot if to much lined up opposite a window
mattnwendi
5 (9,999)

2025-06-18

Benton

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung QN55S90FAFXZA is AI Smart TV at its best! Setup was fast and easy. I do not use this TV for gaming but it would be excellent since the picture is crystal clear. 4K AI processor and AI-powered picture and Pantone Validated color adjusts the picture and sound to give you the best viewing experience without leaving your home. The AI motion enhancer pro is a must for viewing fast action sports like basketball. All of the AI features up to an outstanding viewing experience. This TV is above and beyond AI smart, this review is NOT!
Danny
5 (9,999)

2026-03-23

Gainesville fl

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The brightness is great and the glare isn't a problem, the sharpness and contrast of the images is great because of the AI auto setting the settings i dont have to manage any of the smoothing or upscaling as it all does it by itself. As someone who is a laymen with tvs having a fool proof tv js great, the customization for more particular people is there as well but i dont know how a lot of the stuff works so i let the TV do it for me. Being able to use my samsung phone as a remote is very convenient because i habitually lose the remote.
Temperedglass99
5 (9,999)

2025-05-30

Schenectady

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Samsung has done it again with the new S90 4K OLED. I mean this OLED panel is really thin not to mention the design is so sleek. The 4K OLED came nicely packaged and ready to be installed in minutes. Firing up the tv for the first time came with the Samsung's setup wizard which was no hassle at all. This tv nonetheless has some deep blacks, to the point you won't know if the tv is on at certain times until the next frame. I love the fact that this tv is perfect for my gaming because of the AI Motion Enhancer. the games will play smooth without slow downs. Did I mention this tv comes with a gaming hub that does not require any console. Yes you heard it right. All you have to do is connect you desired controllers and ready to play. I am so stoked!
jdjack
5 (9,999)

2026-03-23

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I finally upgraded my old Samsung 42" that just graduated from high school (18 years old). My jaw dropped at the difference a high-quality OLED makes. I still have a little smile as I watch almost anything because its upscaling is great, it has HDR10+, which is most of the streaming services I watch. Samsung Plus TV is also a nice bonus with cooking channels, travel, etc. I highly recommend this TV. The screen is very bright for an OLED, and its contrast is to die for. AI picture quality makes pictures sharp and color just right.
Anonymous
4 (9,999)

2026-05-11

Mechanicsville Virginia

Size : 48" | Color : Black
4 (9,999)
[This review was collected as part of a promotion.] I needed to upgrade my 2016 Samsung 55 inch. Decided to spend the extra money on the OLED HDR 4k. Basically to be ready for future upgrades and updates that the TV provides. I love that it updates itself and now has AI features now. Im an advide gamer the TV works great for that with all the new HDR games that are coming out. My wife has no complaints when shes watching regular TV. Idk if she even notices the difference. Im huge samsung fan using a S26 galaxy phone complimeted with my galaxy ultra watch. Samsung does it right.
Charlie
5 (9,999)

2026-02-17

Dearborn heights, MI

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The OLED S90F 4K Vision AI Smart TV offers an exceptional viewing experience with stunning picture quality, cutting-edge AI features, and a sleek design that will complement any living space. Whether you're a movie lover, gamer, or just enjoy high-quality content, the S90F is one of the best TVs on the market. While the sound might not compete with some higher-end audio systems, the visual quality more than makes up for it. If you’re looking for a premium, future-proof TV with all the bells and whistles, the S90F is highly recommended.
Mr.Buckeye
5 (9,999)

2026-05-25

Size : 48" | Color : Black
5 (9,999)
Bought it like couple of weeks ago and I'm genuinely happy with the decision! I like the color vibrancy and the responsiveness - it's so cool. Honestly I didn't realize how cool it is having an OLED TV. I'm using it primarily for gaming and 4k resolution is so great on this one, the contrast is good and it's bright enough too! I may look at it from different angles and it doesn't change the experience. Sound is just beyond words! It's simply amazing, built in speakers output very decent quality. So happy with the purchase! But you've got to be VERY careful in handling the TV as it looks fragile as F. Unpack carefully, place carefully on a stand or whatever. But I think it must be true with any 65+ inch OLED TV. Al in all I'm really happy with me purchase!
StevyTV
5 (9,999)

2025-12-30

Size : 48" | Color : Black
5 (9,999)
The S90F delivers stunning visuals—deep blacks and rich, vibrant colors make movies and shows pop. As a gamer, the 144 Hz refresh and VRR support are fantastic; gaming feels fluid and responsive. Setup was smooth, though the glossy panel is prone to reflections that can detract from contrast in brighter rooms. I did notice the TV is exquisitely thin, which looks sleek—but also makes it a bit delicate when adjusting. The SolarCell remote is a thoughtful touch, though voice control isn't its strongest suit. Overall, I’d recommend the S90F for anyone seeking near-flagship picture quality, strong gaming features, and smart performance—without paying flagship prices. Just make sure you’re picking a QD‑OLED size and ideally watch in a moderately dim environment.
lara3
5 (9,999)

2026-03-30

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I’ve had the chance to view and test the 83” Samsung OLED S90F 4K Vision AI Smart TV (2025) at the event last Friday and it’s been a really great experience overall. The design is super sleek and feels really premium, especially for such a large screen. From the moment it’s on the picture quality really stands out, everything looks crisp, vibrant and very immersive. Watching streamers play football on it has been a highlight. The movement feels smooth and clear, it would make it really enjoyable to watch live matches! I’ve also tried it out for gaming, and it performs really well. Everything feels responsive and looks great, especially with the depth of colour and detail. Overall, it’s a great all-round TV that’s perfect for sports, gaming and daily use.
Lozza97
5 (9,999)

2026-04-10

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I’ve been waiting g to dive into this TV for awhile now and I finally made the dive to upgrade from my 2023 Neo Qled (which was great and one of the reasons I stuck with Samsung for this purchase) to the Samsung S90f OLED and what a treat it is. I haven’t spent so much time with it yet but the time I haven’t spent with it hasn’t disappointed me, it’s also made me realise what I was missing all this time with OLED. So punchy with the brightness and the colours but the blacks are something else, you don’t realise how much detail these true blacks really give you until you experience it for yourself. So far gaming has been impressive and my reference 4K blu Rays have looks great. The UI has had a nice update too which is nice and clean. Overall very happy.
Kese95
5 (9,999)

2026-04-15

Vallejo California

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I love how it has a razor slim build and I like that it has a surprisingly bright screen and I love that it has a voice assistant that can be utilized hands free or with the remote and I love the color accuracy it displays being able to show perfect blacks and and the vibrancy of other colors on the color gamut and I love the 120 hz refresh rate it holds natively to display a super clear screen at all times and I love the Ai features it has like Ai adaptation for sound to get the best sound output that is processed by AI
V84!
5 (9,999)

2026-03-28

London

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Tried EAFC 26 on this and the picture is pretty clean. OLED helps illuminate the colours making the pitch and kits stand out and the motion is super clean even during fast build-up play. Input lag feels basically non-existent, so everything from quick passes to last-ditch tackles feels instant and responsive. Top 4K sharpness + upscaling makes replays and camera pans look crisp, almost broadcast-level. Only minor knock is the sound – does the job, but you’ll want a soundbar for full atmosphere. Overall great for gaming.
Donn0128
3 (9,999)

2025-08-20

Size : 48" | Color : Black
3 (9,999)
[This review was collected as part of a promotion.] This TV has a clear bright picture. There are several drawbacks. First is the tiny remote. As seniors with limited eye site the scrol wheel is so hidden it's nearly impossible to accurately use. Second, the onscreen menus are way too confusing. Coming from another well know brand trying to access stuff like YouTube to listen to music, then trying to get back to TV is really difficult. Third, wearing hearing aids I hear a lot of rumbling when the volume is loud enough to hear. Not a fan. But guess I'm stuck with it
Response from Samsung:
2025-08-20

Samsung Specialist

Donn0128, We appreciate you sharing your experience with the included remote. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. These guides are also conveniently built into your TV: Settings > Support > Tips and User Guides Learn TV Remote is another feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation. This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice. If your hearing aids are connected via Bluetooth, please keep in mind the following: 1. Bluetooth devices and Wi-Fi Speaker Surround Setup cannot be used at the same time. 2. Compatibility issues may occur depending on the Bluetooth device - for example, some mobile-exclusive headphones may not work properly depending on the environment. 3. Lip-sync (audio delay) errors can occur with certain Bluetooth setups. 4. The TV and Bluetooth device may disconnect if the distance between them is too great or if there are obstacles. If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist

Maxomega
5 (9,999)

2026-02-23

Northern California

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Samsung continues with it's amazing quality QD OLED televisions. With a picture brighter than ever, the rich vibrant colors pop off the screen in a way that make other brands look dull and lifeless in comparison. The Tizen Operating System continues to improve and run smoother than ever. Apps are fast and responsive and can be easily accessed and organized. Whether you are enjoying the newest 4K blockbuster with the family or connecting a high end console or PC for gaming the Samsung QD OLED will leave you breathless.
Sdupont97
4 (9,999)

2026-07-05

Riverside, RI

Size : 48" | Color : Black
4 (9,999)
Would like to give this TV 5-stars, but the connectivity issues prevent me from doing so. Color quality is phenomenal, with the auto adjust for brightness and the surrounding room with the AI function is great. The integrated smart hub and SmartThings app is great. Sound is good. Prior to this tv we used WiFi to run our tv, with streaming and YouTubeTV, with no issues or lag. Now I constantly experience lag, buffering, and having to reconnect the tv to our WiFi. Our other tvs, non-Samsung, do not have this issue.
rodneyg
5 (9,999)

2025-04-12

Maryville

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] The picture quality is seriously mindblowing. Setup was incredibly easy since Samsung automatically transferred my profile and apps from my previous Samsung TV. The TV has tons of input options, and I've been surprised by how much I actually use the smart features and voice control. During setup the tv prompts you to connect your devices and sets them up for you. Xbox cloud gaming and other gaming options are available via native apps. I just connected my controller directly to the TV and was playing games on Xbox cloud without needing any extra hardware. Sound is nice and clear which is a welcome change, it also adjusts automatically to the acoustics of the room. If you're on the fence about upgrading to OLED, its definitely it something I wish I had done sooner!
Rutu
5 (9,999)

2026-03-02

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I recently bought the Samsung S90F 77 inch OLED TV and I’m honestly blown away. The picture quality is incredible. Colors are vibrant, blacks are super deep, and everything looks sharp and smooth, especially during movies and sports. The screen size feels cinematic without being overwhelming. It also looks beautiful in the room with its slim design, and the smart features are fast and easy to use. Overall, I’m really happy with it and would definitely recommend it to anyone wanting a premium big screen experience.
ohbonn
5 (9,999)

2026-02-05

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] Got this in November 2025, very delighted so far, vivid and sharp clear picture, good overall sound, easy to use remote and interface, took a little while to get used to a Samsung operating system, but I finally figured out how to add new apps to the menu. I did go in to adjust the gamma setting to reduce some of the black crush that apparently happens on OLED TV's. Black Crush was too heavy, that I couldn't make out any details in dark backgrounds or on people wearing black clothes, or having black hair, so I got into advanced settings. There should be more easily accessible settings for this black crush issue right from the factory settings. I am using it on Econ mode and still picture is bright enough and yields great viewing angles from all spots in the room.
Quaa
5 (9,999)

2026-01-21

North Carolina

Size : 48" | Color : Black
5 (9,999)
The TV has been amazing so far. After more than a month of use, my wife and I absolutely love it. During my initial research, I was a bit concerned about the lack of Dolby Vision on the S90F, but that hasn’t been an issue at all—the picture quality is stunning, and the OLED display truly shines. We paired it with the HW-SQ700F soundbar and subwoofer, which took the experience to another level. We definitely plan on adding rear speakers for an even more immersive setup. Overall, I highly recommend this television.
Fred Z 43
3 (9,999)

2025-12-06

Illinois

Size : 48" | Color : Black
3 (9,999)
The picture was very good for the first 3 2eeks, then we lost picture and had only sound. Still waiting for Samsung Service. While it worked, we had difficulty navigating the menu to select our default tab, DISH Network. With our 5+ year old Samsung QLED, we were able to go to our DISH input just by turning the TV on. Now, we have to go through several steps to get to DISH when we turn it on. This has been confusing for us and we wish that the TV would be on the last input we had selected before we turned it off.
Response from Samsung:
2025-12-08

Samsung Specialist

Fred Z 43, Thank you for sharing your experience, and we truly appreciate your patience as you await your service appointment. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use. • Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. • Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice. If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist

Loco
5 (9,999)

2025-06-24

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I bought this OLED TV a few weeks back to replace a 55” OLED that was 5 years old and I am very happy with my purchase. The Samsung remote is small and easy to use, the functions are logical and once you set up your external sources (Fetch, Bluray, memory sticks etc) on your TV its easy to find your way around the different external inputs. The picture is great for watching AFL with no lag or jitter. The viewing angle is excellent with no discernible degradation. Overall I am very happy with the Samsung OLED.
NewTvWhoDis
5 (9,999)

2025-12-09

Size : 48" | Color : Black
5 (9,999)
[This review was collected as part of a promotion.] I would just like to say how amazing this tv is. I literally upgraded from a 10 year old first Gen samsung smart tv and oh my god the difference is night an day. Quite literally, the amazing QDOLED display on this tv gives it the most perfect inky blacks I've ever seen! I also just love the 40W sound system, and when paired with my Q-series sound bar I can take advantage of the new Q-Symphony technology and transform my living room into my very own movie theater! I also love gaming, whether it be through the integrated Samung Gaming Hub or through my game console, taking advantage of the 144hz and Freesync Premium that the tv has to offer is just the cherry on top. Stutter free, buttery smooth gameplay all from my tv. Truly the most revolutionary piece of tech I've purchased.
ucantcme
4 (9,999)

2025-12-05

Size : 48" | Color : Black
4 (9,999)
[This review was collected as part of a promotion.] Really enjoying the blacks and vibrant colors. Overall a really great TV! Whites could be improved. Stock out of the box with AI turned on, the whites can be glaringly bright. People's teeth have bright edges that at first look like they are wearing braces, and up close look x-ray - like. Would like to see an easily selectable mode for critically watching movies: One that assumes a darkened room and with no unnatural colors or whites. Something like a director would use as a studio monitor for accuracy.

User manual & downloads

User Manual

ver 2508040 | 3.26 MB

Sep 24. 2025

PORTUGUESE

User Manual

ver 2508040 | 3.28 MB

Sep 24. 2025

FRENCH

User Manual

ver 2508040 | 3.27 MB

Sep 24. 2025

ENGLISH

User Manual

ver 2508040 | 3.2 MB

Sep 24. 2025

ARABIC

Product support

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Product support

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* Key features may different from Key Spec.

* Images are for illustration purposes only and the accessories are sold separately.

* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.

1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.

2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.

3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.

4. To view in 3D, a 3D TV and 3D glasses are required.

5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check www.samsung.com for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.

6. UHD Upscaling - Performance may vary depending on source content.